Rohman, Natassya Aulia Putri (2026) STRATEGI REBRANDING SEBAGAI UPAYA TRANSFORMASI IDENTITAS: STUDI DALAM WARUNG OYAKO YOGYAKARTA. S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.
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| Item Type: | Thesis (S1 - Sarjana) | ||
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| Uncontrolled Keywords: | rebranding, brand identity, marketing communication, MSMEs, Japanese culinary, identitas merek, komunikasi pemasaran, UMKM, kuliner Jepang. | ||
| Subjects: | 300 – Ilmu Sosial > 300 Ilmu sosial > 302.2 Ilmu Komunikasi | ||
| Divisions: | Fakultas Ekonomi & Sosial > Ilmu Komunikasi | ||
| Depositing User: | RC Universitas AMIKOM Yogyakarta | ||
| Date Deposited: | 15 Sep 2026 03:27 | ||
| Last Modified: | 15 Sep 2026 03:27 | ||
| URI: | http://eprints.amikom.ac.id/id/eprint/32764 |
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