{SKEMA MAGANG (INTERNSHIP)} SUPPORTING ENGAGEMENT AND VIEWERSHIP THROUGH THE ANALYSIS OF RBTV’S TALKCATION TV TALK SHOW PROGRAM USING CREATIVE STRATEGIES

Rada, Ryan Danilo (2024) {SKEMA MAGANG (INTERNSHIP)} SUPPORTING ENGAGEMENT AND VIEWERSHIP THROUGH THE ANALYSIS OF RBTV’S TALKCATION TV TALK SHOW PROGRAM USING CREATIVE STRATEGIES. S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.

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Abstract

TalkCation as a whole is a talk show program that is broadcasted by RBTV but produced by the students of the Communication Science Program from the University of Amikom Yogyakarta. Furthermore, with each batch of students handling TalkCation, new creative implementations are made, and pioneered in order to make the talk show fresh to the audience. Creative implementations is advent ability to implement new and fresh ideas for any final product. However, with each batch of TalkCation, there is no consistent barometer to creative implementations, and how they should be handled. Therefore, the study focuses on creative implementations, and results of its practical implications. The study utilizes Abdussalam and Wahyudi’s seven principles of program, in order to assess if the creative implementations made by TalkCation Batch 5.0 have proven to support engagement and viewership. The study utilizes a descriptive qualitative design, with a case study as its primary research. Furthermore, the study utilizes a stratified sampling method, with the primary participants of the study comprising of members within the Production House of Cipta Karya Media of which are grouped by stratum based on their respective departments. Results of the study have showcased that in terms of overall practical creative implications, TalkCation Batch 5.0, at least based on social media, is considered more successful when it comes to social media engagement, as opposed to YouTube viewership. Furthermore, the creative implementations made by TalkCation Batch 5.0, not only has proven to be effective to support engagement but said creative implementations have proven to be in line with Abdussalam and Wahyudi’s seven principles of program as a standard to conceptualizing a program for broadcasting. In addition, not only was TalkCation Batch 5.0’s creative implementation cater to the audience but was also able to be successful fulfil creative strategies that would make it stand out from the rest.

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