HOW TO INCREAS PERSONAL BRANDING IN SOSIAL MEDIA

Putri, Erika Yosita (2023) HOW TO INCREAS PERSONAL BRANDING IN SOSIAL MEDIA. S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.

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Abstract

Before becoming a TikTok Content Creator, the obstacles and obstacles faced by writers were very difficult. An example of a barrier is that uploaded videos are less attractive to viewers. Meanwhile, the obstacles faced by the writer after becoming a Content Creator are maintaining apersonal branding that is well known by a wide range. Dealing with unfavorable comments aimed at writers is one of the obstacles in creating content. In creating TikTok content, these obstacles are unavoidable. However, the writer has a solution to overcome these obstacles, which is to keep creating content by improving and updating it so that it can attract the attention of the audience. Another solution is to remain consistent increating content and try to upload content regularly. The creation of this content attracts the attention of brands and companies to cooperate, namely to market or promote a product or service. From the results of this collaboration generate income for the author. This income is used to finance lectures, pay employees, meet needs, and also fund the creation of furthercontent. The income generated while being a Content Creator at TikTok is partly reallocated for content creation and partly to meet the needs of writers. The income is also uncertain per month, if it is in the range of 10 million – 20 million, for an average total income in 2022 of 150 million. As well as followers that currently have reached 1.5 million, the highest number of video viewers reached 17.7 million, and the minimum number of video viewers was 25 thousand.

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