Rahmadina, Alya Nurul (2026) PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA. S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.
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| Item Type: | Thesis (S1 - Sarjana) | ||
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| Uncontrolled Keywords: | Digital campaign, Social media engagement framework, Spotify Wrapped, Loyalitas pelanggan, Generasi z, Digital campaign, Customer loyalty, Generation z. | ||
| Subjects: | 300 – Ilmu Sosial > 300 Ilmu sosial > 302.2 Ilmu Komunikasi | ||
| Divisions: | Fakultas Ekonomi & Sosial > Ilmu Komunikasi | ||
| Depositing User: | RC Universitas AMIKOM Yogyakarta | ||
| Date Deposited: | 04 Aug 2026 02:29 | ||
| Last Modified: | 04 Aug 2026 02:29 | ||
| URI: | http://eprints.amikom.ac.id/id/eprint/32559 |
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