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19.11.3035.zip", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/330036", "security": "staffonly", "rev_number": 2, "docid": 330036, "pos": 8, "formatdesc": "SOURCE CODE", "language": "id", "files": [ { "mtime": "2026-10-06 02:02:51", "objectid": 330036, "filename": "Sourcecode - 19.11.3035.zip", "datasetid": "document", "filesize": 10631455, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1161959", "hash": "1fdedd5113e2e56072c974808e4e280b", "mime_type": "application\/zip", "fileid": 1161959, "hash_type": "MD5" } ], "placement": 8, "format": "archive", "eprintid": 33156, "mime_type": "application\/zip" }, { "docid": 330037, "content": "published", "rev_number": 2, "security": "staffonly", "main": "Publikasi.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/330037", "format": "text", "mime_type": "application\/pdf", "eprintid": 33156, "formatdesc": "PUBLIKASI", "pos": 9, "language": "id", "files": [ { "datasetid": "document", "filesize": 2742969, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1161961", "mtime": "2026-10-06 02:02:53", "filename": "Publikasi.pdf", "objectid": 330037, "hash_type": "MD5", "fileid": 1161961, "hash": "39241ba805e10135bdf7579075e30e45", "mime_type": "application\/pdf" } ], "placement": 9 } ], "contributors": [ { "name": { "lineage": null, "family": "Verawati", "honourific": null, "given": "Ike" } } ], "subjects": [ "600.650.659", 696 ], "full_text_status": "restricted", "lastmod": "2026-10-06 02:08:25", "department": "Fakultas Ilmu Komputer", "metadata_visibility": "show", "eprint_status": "archive", "abstract": "Pemasaran digital bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di bidang\r\nkuliner saat ini sedang menghadapi tantangan yaitu berupa persaingan ketat dan juga\r\nrendahnya rentang perhatian audiens di media sosial. UMKM Pisang Keju 17 memiliki\r\nkendala dalam pemasaran secara digital terutama pada kurangnya pemanfaatan media\r\nsosial sebagai media promosi produk, yang berakibat pada rendahnya brand awareness\r\nproduk. Penelitian ini dilakukan bertujuan untuk merancang dan juga menganalisis\r\nefektivitas penerapan dari video animasi motion graphic 2D sebagai salah satu strategi\r\npemasaran digital pada platform Instagram untuk meningkatkan interaksi konsumen\r\nterhadap produk dari Pisang Keju 17. Metodologi yang digunakan dalam perancangan\r\nvideo promosi ini adalah Multimedia Development Life Cycle (MDLC). Metode ini\r\nmeliputi enam tahapan pengembangan yang terstruktur, yaitu tahap pengonsepan\r\n(concept), pembuatan desain (design), pengumpulan bahan materi (material collecting),\r\npenggabungan atau produksi (assembly), pengujian kesesuaian (testing), hingga tahap\r\npenyebaran (distribution) secara langsung melalui akun Instagram UMKM tersebut.\r\nHasil penelitian menunjukkan bahwa penerapan strategi pemasaran menggunakan video\r\nmotion graphic 2D terbukti efektif dalam meningkatkan engagement audiens. Setelah\r\ndidistribusikan, video promosi tersebut berhasil menjangkau 226 akun dengan total 340\r\ntayangan, meraih 137 likes, 5 komentar, 13 kali dibagikan, serta mendatangkan 24\r\npengikut baru. Angka ini menunjukkan peningkatan yang signifikan dibandingkan\r\nunggahan sebelumnya yang hanya mendapatkan 46 likes dan tanpa komentar. Selain itu,\r\ndata insight menunjukkan bahwa 86,3% audiens yang melihat video merupakan akun\r\nyang belum mengikuti (non-followers), membuktikan bahwa motion graphic berhasil\r\nmemperluas jangkauan promosi kepada khalayak baru dan berpotensi meningkatkan\r\nbrand awareness UMKM Pisang Keju 17 secara optimal.", "thesis_name": "skripsi", "date_type": "published", "type": "thesis", "rev_number": 16, "divisions": [ "if" ], "creators": [ { "nim": "19.11.3035", "name": { "lineage": null, "family": "Aradana", "honourific": null, "given": "Muhammad Daffa Atta" } } ], "ispublished": "pub", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/33156", "date": "2026-05-18", "thesis_type": "bachelor", "status_changed": "2026-10-06 02:08:25", "keywords": "Digital Marketing, Motion Graphic, Instagram, MSMEs, Brand Awareness,\r\nMDLC, Pemasaran Digital, UMKM.", "title": "PENERAPAN DIGITAL MARKETING DENGAN VIDEO MOTION \r\nGRAPHIC SEBAGAI STRATEGI PEMASARAN \r\nUMKM PISANG KEJU 17", "eprintid": 33156, "datestamp": "2026-10-06 02:08:25", "institution": "Universitas AMIKOM Yogyakarta", "userid": 12 }