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      "abstract": "Perkembangan teknologi digital telah mendorong perubahan perilaku\r\nmasyarakat dalam berbelanja dari sistem konvensional ke sistem daring. Namun,\r\nmasih banyak website toko bangunan yang memiliki permasalahan pada aspek\r\nUser Interface (UI) dan User Experience (UX) sehingga kurang nyaman, sulit\r\ndipahami, serta tidak memenuhi kebutuhan pengguna. Permasalahan ini\r\nberdampak pada rendahnya minat konsumen untuk menggunakan website sebagai\r\nmedia transaksi. Oleh karena itu, penelitian ini bertujuan untuk merancang UI\/UX\r\nwebsiteToko Bangunan Sinar Papua yang nyaman, informatif, dan mudah\r\ndigunakan oleh pengguna. \r\nMetode yang digunakan dalam penelitian ini adalah Design Sprint yang\r\nterdiri dari lima tahap, yaitu Understand, Diverge, Decide, Prototype, dan\r\nValidate. Pada tahap Understand dilakukan observasi dan wawancara untuk\r\nmengidentifikasi permasalahan pengguna, kemudian dilanjutkan dengan\r\npembuatan user persona dan affinitydiagram pada tahap Diverge. Tahap Decide\r\nmenghasilkan perancangan sitemap, user flow, dan wireframe, yang kemudian\r\ndikembangkan menjadi desain high-fidelity dan front-end website pada tahap\r\nPrototype. Tahap Validate dilakukan dengan pengujian usability menggunakan\r\nkuesioner kepada 30 responden berdasarkan indikator learnability, efficiency,\r\nmemorability, errors, dan satisfaction. \r\nHasil pengujian menunjukkan bahwa rancangan UI\/UX website\r\nmemperoleh tingkat usability yang sangat baik dengan nilai rata-rata di atas 80%.\r\nDengan demikian, hasil penelitian ini diharapkan dapat menjadi solusi bagi toko\r\nbangunan dalam mengembangkan website yang berorientasi pada kebutuhan\r\npengguna serta dapat dimanfaatkan oleh pelaku usaha sebagai acuan perancangan\r\nUI\/UXwebsite serupa.",
      "thesis_name": "skripsi"
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