{
      "abstract": "Indonesia dihadapkan pada tantangan besar dalam memenuhi lonjakan\r\nkebutuhan sumber daya manusia yang kompeten di sektor digital untuk beberapa\r\ntahun ke depan. Namun, upaya tersebut masih terhambat oleh rendahnya kesadaran\r\nserta motivasi generasi muda dalam mengikuti proses transformasi teknologi.\r\nBerdasarkan observasi di media sosial instansi pemerintah, penyampaian sosialisasi\r\nselama ini didominasi oleh format video rekaman langsung (live-shoot) sehingga\r\nmemiliki keterbatasan visual dalam mengomunikasikan gagasan teknologi yang\r\nbersifat abstrak. Oleh karena itu, Tugas Akhir ini bertujuan untuk merancang dan\r\nmengimplementasikan media informasi alternatif berupa motion graphic 2D\r\nberjudul “Transformasi Talenta Digital (The Digital Gladiator)”. Media ini\r\ndifungsikan sebagai sarana edukasi dan motivasi agar masyarakat lebih proaktif\r\nmengikuti program Digital Talent Scholarship (DTS) yang diselenggarakan oleh\r\nBLSDM Komdigi Yogyakarta.\r\nMetode penelitian yang diterapkan dalam proyek ini mengacu pada tahapan\r\npengembangan multimedia yang terstruktur. Tahap praproduksi diawali dengan\r\npengumpulan data melalui observasi dan wawancara, analisis kebutuhan,\r\nperancangan konsep, penulisan naskah, serta pembuatan storyboard. Selanjutnya,\r\ntahap produksi dilaksanakan melalui pembuatan aset visual menggunakan Adobe\r\nIllustrator, perancangan animasi dengan Adobe After Effects, dan perekaman voice\r\nover. Pada tahap pascaproduksi, seluruh elemen disatukan melalui proses\r\npenyuntingan gambar, penyelarasan audio, color grading, serta rendering akhir\r\nmenggunakan CapCut.\r\nPenelitian ini menghasilkan produk berupa video Motion Graphic 2D\r\nberdurasi sekitar lima menit dengan tampilan visual dinamis dan pesan persuasif.\r\nKarakteristik visual yang kuat pada media ini dinilai lebih ideal dan unggul dalam\r\nmenerjemahkan konsep-konsep digital yang abstrak jika dibandingkan dengan\r\nformat live-shoot. Produk akhir ini diharapkan dapat mendukung publikasi program\r\npengembangan kompetensi oleh BLSDM Komdigi Yogyakarta agar lebih optimal.\r\nMelalui pendekatan komunikasi visual yang modern, tingkat partisipasi masyarakat\r\ndalam program beasiswa digital tersebut diharapkan dapat mengalami peningkatan.",
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