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      "abstract": "Penelitian ini bertujuan untuk merancang video promosi destinasi wisata\r\nKelurahan Hargobinangun berbasis media digital sebagai sarana informasi dan\r\npromosi kepada masyarakat luas. Latar belakang penelitian ini adalah belum\r\noptimalnya penyampaian informasi wisata yang masih menggunakan media\r\nkonvensional sehingga potensi wisata belum dikenal secara maksimal. Oleh karena\r\nitu, diperlukan media promosi digital yang menarik dan informatif.\r\n\r\nMetode yang digunakan dalam pembuatan video ini adalah alur kerja\r\nmultimedia yang terdiri dari tahap praproduksi, produksi, dan pascaproduksi. Data\r\ndikumpulkan melalui observasi langsung di tiga lokasi wisata, wawancara dengan\r\npengelola, dan studi pustaka. Tahap praproduksi meliputi penentuan konsep dan\r\npenyusunan storyboard, tahap produksi dilakukan melalui pengambilan footage di\r\nlokasi wisata, sedangkan tahap pasca-produksi meliputi proses editing,\r\npenambahan audio dan teks, hingga rendering dan publikasi melalui platform\r\nYouTube.\r\n\r\nHasil evaluasi menunjukkan bahwa video promosi memperoleh persentase\r\nAhli mencapai 78,8% dan evaluasi pengguna mencapai 83,9%, yang tergolong\r\ndalam kategori sangat baik. Dengan demikian, video promosi yang dihasilkan layak\r\ndigunakan sebagai media promosi digital untuk meningkatkan daya tarik wisata\r\nKelurahan Hargobinangun.",
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      "title": "PERANCANGAN VIDEO PROMOSI DESTINASI WISATA  KELURAHAN\r\nHARGOBINANGUN BERBASIS MEDIA DIGITAL",
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