<mets:mets OBJID="eprint_33044" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-30T21:32:11Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_33044_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PERANCANGAN VIDEO COMPANY PROFILE &#13;
PT GENTENG SOKKA ID  SEBAGAI &#13;
MEDIA PROMOSI</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Bhanu Dwi</mods:namePart><mods:namePart type="family">Adyatma</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Genteng Sokka merupakan salah satu produk lokal unggulan dari Kabupaten&#13;
Kebumen yang memiliki reputasi kuat dari segi kualitas, ketahanan, serta nilai&#13;
historis proses produksinya. Namun, di tengah meningkatnya persaingan industri&#13;
bahan bangunan dan perubahan pola konsumsi masyarakat, PT Genteng Sokka ID&#13;
menghadapi tantangan dalam memperkuat identitas merek dan memperluas&#13;
jangkauan promosi secara digital. Media promosi konvensional dinilai belum&#13;
mampu merepresentasikan nilai perusahaan secara optimal. Oleh karena itu,&#13;
penelitian ini bertujuan untuk membangun sebuah video company profile yang&#13;
mampu merepresentasikan identitas, nilai, serta keunggulan PT Genteng Sokka ID&#13;
secara informatif, persuasif, dan relevan dengan kebutuhan promosi di era digital.&#13;
&#13;
Metode yang digunakan dalam penelitian ini adalah pengembangan media&#13;
video company profile dengan pendekatan dokumenter berbasis wawancara&#13;
langsung dan visual observasional proses produksi. Tahapan penelitian meliputi&#13;
analisis kebutuhan, perancangan konsep dan naskah video, penyusunan shot list dan&#13;
storyboard, proses produksi video (pengambilan gambar dan audio), serta tahap&#13;
pasca-produksi berupa penyuntingan, pengolahan audio, dan rendering video.&#13;
Evaluasi dilakukan melalui pengujian beta dengan metode kuesioner menggunakan&#13;
skala Likert kepada responden untuk menilai kualitas dan efektivitas video yang&#13;
dihasilkan.&#13;
&#13;
Hasil penelitian menunjukkan bahwa video company profile PT Genteng&#13;
Sokka ID memperoleh nilai indeks sebesar 93,88%, yang termasuk dalam kategori&#13;
“Sangat Baik”. Hasil tersebut menunjukkan bahwa video berhasil menyampaikan&#13;
informasi perusahaan secara jelas, menarik, dan mampu memperkuat citra merek.&#13;
Dengan demikian, video company profile yang dikembangkan dinilai layak&#13;
digunakan sebagai media promosi digital untuk meningkatkan daya tarik dan&#13;
branding PT Genteng Sokka ID.</mods:abstract><mods:classification authority="lcc">659 Periklanan dan hubungan masyarakat</mods:classification><mods:classification authority="lcc">696 Animasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-03-02</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_33044"><mets:rightsMD ID="rights_eprint_33044_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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