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            "family": "Istiqomah",
            "given": "Dewi Anisa"
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      "abstract": "Genteng Sokka merupakan salah satu produk lokal unggulan dari Kabupaten\r\nKebumen yang memiliki reputasi kuat dari segi kualitas, ketahanan, serta nilai\r\nhistoris proses produksinya. Namun, di tengah meningkatnya persaingan industri\r\nbahan bangunan dan perubahan pola konsumsi masyarakat, PT Genteng Sokka ID\r\nmenghadapi tantangan dalam memperkuat identitas merek dan memperluas\r\njangkauan promosi secara digital. Media promosi konvensional dinilai belum\r\nmampu merepresentasikan nilai perusahaan secara optimal. Oleh karena itu,\r\npenelitian ini bertujuan untuk membangun sebuah video company profile yang\r\nmampu merepresentasikan identitas, nilai, serta keunggulan PT Genteng Sokka ID\r\nsecara informatif, persuasif, dan relevan dengan kebutuhan promosi di era digital.\r\n\r\nMetode yang digunakan dalam penelitian ini adalah pengembangan media\r\nvideo company profile dengan pendekatan dokumenter berbasis wawancara\r\nlangsung dan visual observasional proses produksi. Tahapan penelitian meliputi\r\nanalisis kebutuhan, perancangan konsep dan naskah video, penyusunan shot list dan\r\nstoryboard, proses produksi video (pengambilan gambar dan audio), serta tahap\r\npasca-produksi berupa penyuntingan, pengolahan audio, dan rendering video.\r\nEvaluasi dilakukan melalui pengujian beta dengan metode kuesioner menggunakan\r\nskala Likert kepada responden untuk menilai kualitas dan efektivitas video yang\r\ndihasilkan.\r\n\r\nHasil penelitian menunjukkan bahwa video company profile PT Genteng\r\nSokka ID memperoleh nilai indeks sebesar 93,88%, yang termasuk dalam kategori\r\n“Sangat Baik”. Hasil tersebut menunjukkan bahwa video berhasil menyampaikan\r\ninformasi perusahaan secara jelas, menarik, dan mampu memperkuat citra merek.\r\nDengan demikian, video company profile yang dikembangkan dinilai layak\r\ndigunakan sebagai media promosi digital untuk meningkatkan daya tarik dan\r\nbranding PT Genteng Sokka ID.",
      "userid": 12,
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      "lastmod": "2026-09-29 03:46:16",
      "subjects": [
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        696
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      "department": "Fakultas Ilmu Komputer",
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      "keywords": "Company profile video, Digital promotion, Sokka roof tiles, Branding,\r\naudiovisual media, Video company profile, Promosi digital, Genteng Sokka,\r\nMedia audiovisual.",
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