<mets:mets OBJID="eprint_33038" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-30T21:32:16Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_33038_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - PROYEK PERUSAHAAN} PRODUKSI KONTEN VIDEO PROMOSI BUKU UNTUK BRANDING&#13;
DAN PENGENALAN PRODUK PADA MEDIA PRESSINDO</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Adnan</mods:namePart><mods:namePart type="family">Ramadhan</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Promosi buku di media sosial menghadapi tantangan karena produk buku&#13;
memiliki nilai utama pada isi dan gagasan yang tidak selalu mudah&#13;
direpresentasikan secara visual, sehingga berpotensi kurang menarik audiens digital&#13;
dan membatasi upaya branding penerbit. Kondisi tersebut mendorong Media&#13;
Pressindo untuk mengembangkan strategi promosi berbasis konten video sebagai&#13;
media pengenalan produk dan penguatan citra merek. Proyek ini dilaksanakan&#13;
melalui produksi konten video promosi dan branding buku dalam dua format&#13;
utama, yaitu video footage buku dan video review buku. Proses produksi dilakukan&#13;
secara end to end mulai dari penentuan judul buku, pengambilan footage,&#13;
digitalisasi materi untuk penyusunan skrip, perekaman talking head, editing video&#13;
menggunakan software CapCut, hingga pengumpulan dan kurasi konten sebelum&#13;
publikasi oleh tim administrasi media sosial. Hasil proyek menunjukkan bahwa&#13;
produksi konten dilakukan secara konsisten dan berkelanjutan dengan jumlah&#13;
ratusan video untuk lebih dari seratus judul buku selama periode April 2025 hingga&#13;
Januari 2026. Data penayangan dan interaksi pada platform TikTok&#13;
mengindikasikan bahwa konten video menunjukkan adanya visibilitas produk buku&#13;
di media sosial. Hasil proyek ini dapat dimanfaatkan oleh perusahaan penerbitan&#13;
sebagai model produksi konten promosi berbasis video di media sosial.</mods:abstract><mods:classification authority="lcc">659 Periklanan dan hubungan masyarakat</mods:classification><mods:classification authority="lcc">696 Animasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-27</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_33038"><mets:rightsMD ID="rights_eprint_33038_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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