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      "department": "Fakultas Ilmu Komputer",
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      "abstract": "Promosi buku di media sosial menghadapi tantangan karena produk buku\r\nmemiliki nilai utama pada isi dan gagasan yang tidak selalu mudah\r\ndirepresentasikan secara visual, sehingga berpotensi kurang menarik audiens digital\r\ndan membatasi upaya branding penerbit. Kondisi tersebut mendorong Media\r\nPressindo untuk mengembangkan strategi promosi berbasis konten video sebagai\r\nmedia pengenalan produk dan penguatan citra merek. Proyek ini dilaksanakan\r\nmelalui produksi konten video promosi dan branding buku dalam dua format\r\nutama, yaitu video footage buku dan video review buku. Proses produksi dilakukan\r\nsecara end to end mulai dari penentuan judul buku, pengambilan footage,\r\ndigitalisasi materi untuk penyusunan skrip, perekaman talking head, editing video\r\nmenggunakan software CapCut, hingga pengumpulan dan kurasi konten sebelum\r\npublikasi oleh tim administrasi media sosial. Hasil proyek menunjukkan bahwa\r\nproduksi konten dilakukan secara konsisten dan berkelanjutan dengan jumlah\r\nratusan video untuk lebih dari seratus judul buku selama periode April 2025 hingga\r\nJanuari 2026. Data penayangan dan interaksi pada platform TikTok\r\nmengindikasikan bahwa konten video menunjukkan adanya visibilitas produk buku\r\ndi media sosial. Hasil proyek ini dapat dimanfaatkan oleh perusahaan penerbitan\r\nsebagai model produksi konten promosi berbasis video di media sosial.",
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          "name": {
            "family": "Ferdiansyah",
            "given": "Pramudhita",
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