@phdthesis{universitasamikomyogyakarta32992,
           month = {May},
          author = {Halim -},
          school = {Universitas AMIKOM Yogyakarta},
           title = {PENGARUH PENERAPAN DIGITAL MARKETING DAN
PEMASARAN KONVENSIONAL TERHADAP
 KEBERHASILAN USAHA GEN Z},
            year = {2026},
             url = {https://eprints.amikom.ac.id/id/eprint/32992/},
        keywords = {Pemasaran Digital, Pemasaran Konvensional, Keberhasilan Usaha,
Gen Z, Digital Marketing, Conventional Marketing, Business Success.}
}