{ "department": "Fakultas Ekonomi & Sosial", "rev_number": 13, "institution": "Universitas AMIKOM Yogyakarta", "keywords": "Inovasi Produk, Keripik Ketela, Business Model Canvas, SWOT,\r\nStrategi Pengembangan Usaha, Product Innovation, Cassava Chips, Business Development Strategy.", "thesis_type": "bachelor", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32989", "divisions": [ "KWU" ], "full_text_status": "restricted", "contributors": [ { "name": { "given": "Suyatmi", "honourific": null, "lineage": null, "family": "-" } } ], "dir": "disk0\/00\/03\/29\/89", "documents": [ { "pos": 1, "main": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328631", "security": "public", "format": "text", "rev_number": 2, "docid": 328631, "eprintid": 32989, "placement": 1, "mime_type": "application\/pdf", "content": "published", "language": "id", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158021", "filename": "COVER.pdf", "objectid": 328631, "hash": "d6da8d1038bcfd016727c38d2cfb419c", "mtime": "2026-09-24 04:14:26", "hash_type": "MD5", "filesize": 648620, "mime_type": "application\/pdf", "datasetid": "document", "fileid": 1158021 } ], "formatdesc": "COVER-ABSTRAK" }, { "main": "BAB I.pdf", "pos": 2, "rev_number": 2, "security": "public", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328632", "mime_type": "application\/pdf", "content": "published", "docid": 328632, "eprintid": 32989, "placement": 2, "files": [ { "datasetid": "document", "fileid": 1158023, "hash_type": "MD5", "mtime": "2026-09-24 04:14:29", "filesize": 322418, "mime_type": "application\/pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158023", "objectid": 328632, "filename": "BAB I.pdf", "hash": "559a2af8c35d2645a01f4bcab6bbe3a9" } ], "formatdesc": "BAB I", "language": "id" }, { "language": "id", "files": [ { "fileid": 1158025, "datasetid": "document", "mime_type": "application\/pdf", "hash_type": "MD5", "mtime": "2026-09-24 04:14:32", "filesize": 719144, "hash": "21529a2659c0478ca6e9a0b9dd37d19f", "objectid": 328633, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158025", "filename": "BAB II.pdf" } ], "formatdesc": "BAB II", "eprintid": 32989, "placement": 3, "docid": 328633, "content": "published", "mime_type": "application\/pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328633", "security": "validuser", "format": "text", "rev_number": 2, "pos": 3, "main": "BAB II.pdf" }, { "language": "id", "formatdesc": "BAB I", "files": [ { "fileid": 1158027, "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-09-24 04:14:35", "filesize": 193509, "hash_type": "MD5", "hash": "ec4264412ce583dcfeb3d9fc79ae523c", "filename": "BAB III.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158027", "objectid": 328634 } ], "placement": 4, "eprintid": 32989, "docid": 328634, "content": "published", "mime_type": "application\/pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328634", "rev_number": 2, "security": "validuser", "format": "text", "pos": 4, "main": "BAB III.pdf" }, { "language": "id", "files": [ { "objectid": 328635, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158029", "filename": "BAB IV.pdf", "hash": "b31c8b683931dadae71a50e5b9bae730", "hash_type": "MD5", "mtime": "2026-09-24 04:14:42", "filesize": 362213, "mime_type": "application\/pdf", "datasetid": "document", "fileid": 1158029 } ], "formatdesc": "BAB IV", "docid": 328635, "eprintid": 32989, "placement": 5, "mime_type": "application\/pdf", "content": "published", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328635", "security": "validuser", "format": "text", "rev_number": 2, "pos": 5, "main": "BAB IV.pdf" }, { "pos": 6, "main": "BAB V.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328636", "security": "public", "rev_number": 2, "format": "text", "placement": 6, "eprintid": 32989, "docid": 328636, "content": "published", "mime_type": "application\/pdf", "language": "id", "files": [ { "hash": "502996118df7fe44ce073ec465486f01", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158031", "filename": "BAB V.pdf", "objectid": 328636, "mime_type": "application\/pdf", "mtime": "2026-09-24 04:14:45", "hash_type": "MD5", "filesize": 92525, "fileid": 1158031, "datasetid": "document" } ], "formatdesc": "BAB V" }, { "pos": 7, "main": "Daftar Pustaka dan Lampiran.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328637", "format": "text", "security": "validuser", "rev_number": 2, "placement": 7, "eprintid": 32989, "docid": 328637, "content": "published", "mime_type": "application\/pdf", "language": "id", "files": [ { "datasetid": "document", "fileid": 1158033, "mtime": "2026-09-24 04:14:49", "hash_type": "MD5", "filesize": 296663, "mime_type": "application\/pdf", "objectid": 328637, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158033", "filename": "Daftar Pustaka dan Lampiran.pdf", "hash": "7d21c61373a852bfd6e97b933afaf57c" } ], "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN" } ], "datestamp": "2026-09-24 04:20:52", "title": "{JALUR NON REGULAR – BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS “CRUNCHY KITA”", "ispublished": "pub", "thesis_name": "skripsi", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "metadata_visibility": "show", "type": "thesis", "creators": [ { "name": { "given": "Anak Agung Gede", "family": "Pramana", "lineage": null, "honourific": null }, "nim": "22.92.0475" } ], "date_type": "published", "eprint_status": "archive", "subjects": [ "300.330.338" ], "status_changed": "2026-09-24 04:20:52", "userid": 12, "eprintid": 32989, "abstract": "Penelitian ini bertujuan untuk menganalisis model bisnis Crunchy Kita,\r\nsebuah usaha mikro yang bergerak di bidang produksi dan penjualan camilan lokal\r\nberupa keripik ketela dengan cita rasa rujak yang khas. Usaha ini hadir sebagai\r\nbentuk inovasi produk tradisional dengan kemasan modern dan harga yang\r\nterjangkau bagi berbagai kalangan masyarakat. Melalui pendekatan Business\r\nModel Canvas (BMC) dan analisis SWOT, penelitian ini berfokus pada\r\npengembangan strategi bisnis yang mencakup aspek nilai produk, distribusi,\r\npromosi, serta potensi daya saing di pasar lokal. Hasil analisis menunjukkan bahwa\r\nCrunchy Kita memiliki kekuatan utama pada cita rasa unik yang sesuai dengan\r\nselera masyarakat Indonesia dan penggunaan bahan baku lokal yang mudah\r\ndiperoleh. Namun demikian, usaha ini juga memiliki kelemahan seperti\r\nketerbatasan kapasitas produksi dan jangkauan distribusi yang masih terbatas.\r\nPeluang pengembangan terlihat dari meningkatnya tren konsumsi camilan lokal dan\r\ndukungan masyarakat terhadap produk UMKM, sementara ancaman datang dari\r\npersaingan ketat dengan produk serupa di pasaran. Secara keseluruhan, Crunchy\r\nKita memiliki prospek yang baik untuk terus berkembang apabila mampu\r\nmemanfaatkan peluang dengan strategi pemasaran yang kreatif, inovasi dalam\r\nvarian rasa, serta peningkatan kualitas kemasan agar lebih menarik dan kompetitif.", "lastmod": "2026-09-24 04:20:52", "date": "2026-05-08" }