<mets:mets OBJID="eprint_32988" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T20:52:27Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32988_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PERAN KONTEN VISUAL INSTAGRAM COLOURSPACE&#13;
DALAM MENDORONG PENJUALAN PRODUK SECARA&#13;
ONLINE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad Daffa</mods:namePart><mods:namePart type="family">Widyatmaka</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis peran konten visual di&#13;
Instagram dalam memengaruhi dan mendorong penjualan produk secara online,&#13;
dengan studi kasus pada ColourSpace. Seiring berkembangnya penggunaan media&#13;
sosial sebagai sarana pemasaran digital, penyajian visual menjadi aspek penting&#13;
dalam membentuk persepsi konsumen serta memengaruhi keputusan pembelian.&#13;
Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk&#13;
menggali bagaimana ColourSpace merancang dan memanfaatkan konten visual&#13;
seperti foto produk, penggunaan warna, estetika feed, dan format video singkat&#13;
dalam menarik minat audiens serta meningkatkan keinginan membeli.&#13;
Pengumpulan data dilakukan melalui wawancara mendalam dengan pihak&#13;
pengelola dan observasi konten Instagram.  Temuan juga menunjukkan bahwa&#13;
konten visual yang menarik mampu meningkatkan kepercayaan, memperbesar&#13;
ketertarikan terhadap produk, dan berkontribusi pada peningkatan penjualan online.&#13;
Secara keseluruhan, penelitian ini menegaskan bahwa strategi konten visual&#13;
merupakan komponen kunci dalam pemasaran digital dan memberikan&#13;
rekomendasi untuk optimalisasi komunikasi visual dalam mendukung pertumbuhan&#13;
bisnis.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-04-20</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32988"><mets:rightsMD ID="rights_eprint_32988_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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