{
      "eprint_status": "archive",
      "type": "thesis",
      "date_type": "published",
      "creators": [
        {
          "nim": "22.92.0472",
          "name": {
            "given": "Muhammad Daffa",
            "honourific": null,
            "family": "Widyatmaka",
            "lineage": null
          }
        }
      ],
      "abstract": "Penelitian ini bertujuan untuk menganalisis peran konten visual di\r\nInstagram dalam memengaruhi dan mendorong penjualan produk secara online,\r\ndengan studi kasus pada ColourSpace. Seiring berkembangnya penggunaan media\r\nsosial sebagai sarana pemasaran digital, penyajian visual menjadi aspek penting\r\ndalam membentuk persepsi konsumen serta memengaruhi keputusan pembelian.\r\nPenelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk\r\nmenggali bagaimana ColourSpace merancang dan memanfaatkan konten visual\r\nseperti foto produk, penggunaan warna, estetika feed, dan format video singkat\r\ndalam menarik minat audiens serta meningkatkan keinginan membeli.\r\nPengumpulan data dilakukan melalui wawancara mendalam dengan pihak\r\npengelola dan observasi konten Instagram.  Temuan juga menunjukkan bahwa\r\nkonten visual yang menarik mampu meningkatkan kepercayaan, memperbesar\r\nketertarikan terhadap produk, dan berkontribusi pada peningkatan penjualan online.\r\nSecara keseluruhan, penelitian ini menegaskan bahwa strategi konten visual\r\nmerupakan komponen kunci dalam pemasaran digital dan memberikan\r\nrekomendasi untuk optimalisasi komunikasi visual dalam mendukung pertumbuhan\r\nbisnis.",
      "lastmod": "2026-09-24 04:13:21",
      "date": "2026-04-20",
      "status_changed": "2026-09-24 04:13:21",
      "subjects": [
        "300.330.338"
      ],
      "userid": 12,
      "eprintid": 32988,
      "rev_number": 16,
      "institution": "Universitas AMIKOM Yogyakarta",
      "keywords": "Konten Visual, Instagram, Pemasaran Digital, Strategi Media\r\nSosial,  Perilaku Konsumen,  : Visual Content, Instagram, Digital Marketing, Social Media\r\nStrategy, Consumer Behavior.",
      "thesis_type": "bachelor",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32988",
      "department": "Fakultas Ekonomi & Sosial",
      "title": "PERAN KONTEN VISUAL INSTAGRAM COLOURSPACE\r\nDALAM MENDORONG PENJUALAN PRODUK SECARA\r\nONLINE",
      "ispublished": "pub",
      "thesis_name": "skripsi",
      "metadata_visibility": "show",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "divisions": [
        "KWU"
      ],
      "full_text_status": "restricted",
      "contributors": [
        {
          "name": {
            "given": "Dinda",
            "family": "Sukmaningrum",
            "lineage": null,
            "honourific": null
          }
        }
      ],
      "dir": "disk0\/00\/03\/29\/88",
      "documents": [
          {
            "main": "COVER.pdf",
            "pos": 1,
            "rev_number": 2,
            "security": "public",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328622",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 328622,
            "eprintid": 32988,
            "placement": 1,
            "files": [
                {
                  "mtime": "2026-09-24 04:03:20",
                  "hash_type": "MD5",
                  "filesize": 1189157,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1157996,
                  "objectid": 328622,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1157996",
                  "filename": "COVER.pdf",
                  "hash": "262b4b781a555f2a3b4a3a0baba8d2c5"
                }
            ],
            "formatdesc": "COVER-ABSTRAK",
            "language": "id"
          },
          {
            "docid": 328624,
            "placement": 2,
            "eprintid": 32988,
            "mime_type": "application\/pdf",
            "content": "published",
            "language": "id",
            "files": [
                {
                  "datasetid": "document",
                  "fileid": 1158001,
                  "filesize": 391160,
                  "mtime": "2026-09-24 04:03:34",
                  "hash_type": "MD5",
                  "mime_type": "application\/pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158001",
                  "filename": "BAB I.pdf",
                  "objectid": 328624,
                  "hash": "00633c3a2d93e3d1ccee5e3c421022f1"
                }
            ],
            "formatdesc": "BAB I",
            "pos": 2,
            "main": "BAB I.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328624",
            "security": "public",
            "rev_number": 2,
            "format": "text"
          },
          {
            "language": "id",
            "formatdesc": "BAB II",
            "files": [
                {
                  "fileid": 1158003,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-09-24 04:04:10",
                  "hash_type": "MD5",
                  "filesize": 767564,
                  "hash": "3822cfec61d56624da3645f74e3d9c98",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158003",
                  "objectid": 328625,
                  "filename": "BAB II.pdf"
                }
            ],
            "docid": 328625,
            "placement": 3,
            "eprintid": 32988,
            "mime_type": "application\/pdf",
            "content": "published",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328625",
            "security": "validuser",
            "format": "text",
            "rev_number": 2,
            "pos": 3,
            "main": "BAB II.pdf"
          },
          {
            "main": "BAB III.pdf",
            "pos": 4,
            "format": "text",
            "security": "validuser",
            "rev_number": 2,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328626",
            "content": "published",
            "mime_type": "application\/pdf",
            "placement": 4,
            "eprintid": 32988,
            "docid": 328626,
            "formatdesc": "BAB III",
            "files": [
                {
                  "datasetid": "document",
                  "fileid": 1158005,
                  "hash_type": "MD5",
                  "mtime": "2026-09-24 04:04:13",
                  "filesize": 602398,
                  "mime_type": "application\/pdf",
                  "filename": "BAB III.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158005",
                  "objectid": 328626,
                  "hash": "03b5810f515c34ca01f0f48fd7b25626"
                }
            ],
            "language": "id"
          },
          {
            "docid": 328627,
            "eprintid": 32988,
            "placement": 5,
            "mime_type": "application\/pdf",
            "content": "published",
            "language": "id",
            "formatdesc": "BAB IV",
            "files": [
                {
                  "hash": "38f9a7d682db06b8e989a35e6632d73e",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158007",
                  "filename": "BAB IV.pdf",
                  "objectid": 328627,
                  "fileid": 1158007,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "filesize": 1589031,
                  "mtime": "2026-09-24 04:04:16",
                  "hash_type": "MD5"
                }
            ],
            "pos": 5,
            "main": "BAB IV.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328627",
            "security": "validuser",
            "rev_number": 2,
            "format": "text"
          },
          {
            "rev_number": 2,
            "security": "public",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328628",
            "main": "BAB V.pdf",
            "pos": 6,
            "formatdesc": "BAB V",
            "files": [
                {
                  "hash": "f20b20c8d1a79d35e7a9c804dad00f49",
                  "filename": "BAB V.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158009",
                  "objectid": 328628,
                  "fileid": 1158009,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-09-24 04:04:18",
                  "filesize": 226334,
                  "hash_type": "MD5"
                }
            ],
            "language": "id",
            "content": "published",
            "mime_type": "application\/pdf",
            "eprintid": 32988,
            "placement": 6,
            "docid": 328628
          },
          {
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "pos": 7,
            "security": "validuser",
            "rev_number": 2,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328629",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 328629,
            "placement": 7,
            "eprintid": 32988,
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "files": [
                {
                  "fileid": 1158011,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-09-24 04:04:24",
                  "hash_type": "MD5",
                  "filesize": 1190095,
                  "hash": "1074e4437ed9ec7a19706069cf0501cb",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158011",
                  "objectid": 328629,
                  "filename": "Daftar Pustaka dan Lampiran.pdf"
                }
            ],
            "language": "id"
          },
          {
            "formatdesc": "PUBLIKASI",
            "files": [
                {
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1158013",
                  "objectid": 328630,
                  "filename": "Publikasi.pdf",
                  "hash": "9f342e42b4203f87b91dddadef2328a2",
                  "mtime": "2026-09-24 04:04:26",
                  "filesize": 607459,
                  "hash_type": "MD5",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1158013
                }
            ],
            "language": "id",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 328630,
            "placement": 8,
            "eprintid": 32988,
            "security": "staffonly",
            "rev_number": 2,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/328630",
            "main": "Publikasi.pdf",
            "pos": 8
          }
      ],
      "datestamp": "2026-09-24 04:13:21"
    }