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      "abstract": "RM Padang Rang Chaniago menghadapi persaingan Red Ocean yang ketat di\r\nKota Tasikmalaya. Kondisi ini ditandai dengan semakin banyaknya rumah makan yang\r\nmenawarkan paket nasi murah, sehingga berdampak pada penurunan pendapatan usaha.\r\nDi sisi lain, pengelolaan yang masih bersifat tradisional dan ketergantungan operasional\r\npada pemilik menjadi kendala dalam menciptakan diferensiasi serta mengembangkan\r\nusaha secara lebih luas. Penelitian ini bertujuan untuk menganalisis model bisnis\r\neksisting dan merancang strategi Blue Ocean berbasis Business Model Canvas (BMC)\r\nguna merumuskan inovasi nilai yang lebih kompetitif. Penelitian ini menggunakan\r\npendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui\r\nwawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan\r\nmodel Miles dan Huberman. Hasil penelitian menunjukkan bahwa penerapan kerangka\r\nERRC, yaitu Eliminate, Reduce, Raise, dan Create, menghasilkan rancangan model\r\nbisnis baru yang berfokus pada segmen corporate lunch box, layanan katering instansi,\r\nserta penguatan kanal digital. Dengan demikian, integrasi BMC dan strategi Blue Ocean\r\ndapat merekonstruksi model bisnis RM Padang Rang Chaniago agar tidak hanya\r\nbergantung pada persaingan harga, tetapi juga mampu menciptakan ruang pasar baru\r\nyang lebih berkelanjutan.",
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      "keywords": "Business Model Canvas, Blue Ocean Strategy, Model Bisnis Eksisting, RM \r\nPadang Rang Chaniago, Pengembangan Usaha, Business Development.",
      "thesis_type": "bachelor",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32985",
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      "department": "Fakultas Ekonomi & Sosial",
      "thesis_name": "skripsi",
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      "title": "ANALISIS MODEL BISNIS EKSISTING DAN\r\nPERANCANGAN  STRATEGI BLUE OCEANS  BERBASIS \r\nBMC PADA RM PADANG RANG CHANIAGO TASIKMALAYA",
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