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      "title": "OPTIMALISASI AKTIVITAS MASYARAKAT DI DESA WISATA  BERJO\r\nMELALUI PERAN COMMUNITY-BASED TOURISM",
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      "abstract": "Penelitian ini bertujuan untuk menganalisis optimalisasi aktivitas masyarakat di Desa\r\nWisata Berjo melalui peran Community-Based Tourism (CBT). Fokus penelitian diarahkan\r\npada bagaimana prinsip CBT diterapkan dalam pengelolaan pariwisata desa serta dampaknya\r\nterhadap aktivitas ekonomi dan sosial masyarakat di kawasan wisata Air Terjun Jumog dan\r\nTelaga Madirda, Kabupaten Karanganyar. Penelitian ini menggunakan metode kualitatif\r\ndengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui wawancara,\r\nobservasi, dan dokumentasi dengan informan yang terdiri dari pengelola BUMDes, pedagang,\r\npelaku usaha, dan masyarakat sekitar kawasan wisata. Analisis data dilakukan menggunakan\r\ntahapan open coding, axial coding, dan selective coding.\r\nHasil penelitian menunjukkan bahwa penerapan prinsip Community-Based Tourism oleh\r\nBUMDes Berjo mampu mengoptimalkan aktivitas masyarakat melalui tiga tahapan\r\npemberdayaan, yaitu enabling, empowerment, dan maintaining. Tahap enabling dilakukan\r\nmelalui penyadaran masyarakat mengenai potensi wisata desa, tahap empowerment dilakukan\r\nmelalui penyediaan fasilitas usaha dan dukungan ekonomi masyarakat, sedangkan tahap\r\nmaintaining diwujudkan melalui perlindungan hak usaha masyarakat lokal dan distribusi\r\nmanfaat ekonomi melalui Program 3 SBS (Sehat, Sejahtera, Sarjana). Selain itu, dukungan\r\naksesibilitas fisik dan digital juga berperan dalam meningkatkan kunjungan wisatawan dan\r\nmendorong perkembangan aktivitas usaha masyarakat, seperti usaha kuliner, jasa ojek wisata,\r\nfotografi, dan persewaan jeep. Dampak dari optimalisasi tersebut terlihat pada meningkatnya\r\npendapatan masyarakat, terbukanya lapangan pekerjaan baru, serta meningkatnya Pendapatan\r\nAsli Desa (PADes). Penelitian ini menyimpulkan bahwa penerapan prinsip CBT melalui\r\npenguatan kelembagaan BUMDes memiliki peran penting dalam mendorong optimalisasi\r\naktivitas masyarakat secara berkelanjutan di Desa Wisata Berjo.",
      "lastmod": "2026-09-24 03:48:23",
      "date": "2026-05-10"
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