{ "date": "2026-02-20", "abstract": "Piscok Loomerin merupakan usaha kuliner camilan kekinian berbasis pisang cokelat lumer yang\r\nberlokasi di kawasan Seturan, Kabupaten Sleman, Daerah Istimewa Yogyakarta, yang\r\ndikenal sebagai pusat aktivitas pelajar dan mahasiswa. Usaha ini dikembangkan untuk\r\nmenjawab tingginya permintaan pasar terhadap produk makanan ringan yang praktis, terjangkau,\r\nhigienis, serta memiliki inovasi rasa yang relevan dengan preferensi generasi muda. Melalui\r\npengembangan varian rasa seperti cokelat, matcha, tiramisu, dan stroberi, serta inovasi produk\r\ntambahan berupa pisang nugget, Piscok Loomerin menawarkan diferensiasi produk dengan\r\nkualitas rasa konsisten dan tampilan visual modern yang sesuai dengan tren kuliner saat ini.\r\nModel bisnis yang diterapkan adalah Business to Consumer (B2C), dengan\r\npendekatan Business Model Canvas (BMC) yang menitikberatkan pada segmen pasar remaja\r\ndan mahasiswa, value proposition pada kualitas bahan premium dan harga kompetitif, serta\r\nsaluran distribusi melalui penjualan offline dan platform digital seperti GoFood dan ShopeeFood.\r\nStrategi pemasaran mengacu pada konsep Marketing Mix 7P yang meliputi inovasi produk,\r\npenetapan harga terjangkau, promosi digital melalui media sosial, pelayanan responsif, proses\r\nproduksi higienis, serta kemasan profesional berbasis food-grade.\r\nSecara proyeksi bisnis, berdasarkan estimasi ukuran pasar di wilayah Seturan– Babarsari,\r\nusaha ini memiliki potensi pertumbuhan yang stabil dengan strategi ekspansi digital, peningkatan\r\nkapasitas produksi, serta peluang pengembangan kemitraan atau sistem franchise dalam jangka\r\npanjang. Dengan strategi inovasi berkelanjutan dan optimalisasi pemasaran berbasis\r\nteknologi, Piscok Loomerin diharapkan mampu berkembang menjadi brand camilan lokal yang\r\nkompetitif, berkelanjutan, dan memiliki daya saing di industri kuliner regional maupun nasional.", "lastmod": "2026-09-24 03:19:21", "eprintid": 32975, "userid": 12, "subjects": [ "300.330.338" ], "status_changed": "2026-09-24 03:19:21", "eprint_status": "archive", "creators": [ { "nim": "21.92.0363", "name": { "family": "Lubis", "lineage": null, "honourific": null, "given": "A Rizal E Soaloon" } } ], "date_type": "published", "type": "thesis", "metadata_visibility": "show", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "thesis_name": "skripsi", "ispublished": "pub", "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS PISCOK LOOMERIN", "datestamp": "2026-09-24 03:19:21", "documents": [ { "formatdesc": "COVER-ABSTRAK", "files": [ { "hash": "1bccc7bbdc1ab8e3ab5525e191dcd8af", "uri": 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