<mets:mets OBJID="eprint_32973" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T19:37:09Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32973_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PERKEMBANGAN USAHA BUTTERFLY STORE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Wisnu Yoga</mods:namePart><mods:namePart type="family">Adi S.</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Butterfly Store merupakan brand t-shirt yang dikembangkan oleh Wisnu Yoga Adi &#13;
Setiawan, berawal dari ketertarikan terhadap dunia brand dan industri clothing sejak SMP.&#13;
Sebagai make lokal, Butterfly Store berupaya membangun identitas visual yang kuat serta&#13;
menghadirkan produk yang relevan dengan kebutuhan pasar, khususnya generasi muda yang&#13;
mengutamakan kenyamanan, kualitas bahan, dan estetika desain.&#13;
Penelitian ini bertujuan untuk mengembangkan bisnis Butterfly Store menggunakan&#13;
analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan Business Model Canvas&#13;
(BMC) untuk merumuskan strategi bisnis secara terstruktur serta mengidentifikasi peluang dan&#13;
tantangan pengembangan usaha. Data penelitian diperoleh melalui kuesioner dan studi literatur.&#13;
Hasil penelitian menunjukkan bahwa Butterfly Store memiliki potensi untuk berkembang&#13;
dengan memanfaatkan kekuatan internal dan peluang pasar yang tersedia.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-04-17</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32973"><mets:rightsMD ID="rights_eprint_32973_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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