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      "abstract": "Butterfly Store merupakan brand t-shirt yang dikembangkan oleh Wisnu Yoga Adi \r\nSetiawan, berawal dari ketertarikan terhadap dunia brand dan industri clothing sejak SMP.\r\nSebagai make lokal, Butterfly Store berupaya membangun identitas visual yang kuat serta\r\nmenghadirkan produk yang relevan dengan kebutuhan pasar, khususnya generasi muda yang\r\nmengutamakan kenyamanan, kualitas bahan, dan estetika desain.\r\nPenelitian ini bertujuan untuk mengembangkan bisnis Butterfly Store menggunakan\r\nanalisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan Business Model Canvas\r\n(BMC) untuk merumuskan strategi bisnis secara terstruktur serta mengidentifikasi peluang dan\r\ntantangan pengembangan usaha. Data penelitian diperoleh melalui kuesioner dan studi literatur.\r\nHasil penelitian menunjukkan bahwa Butterfly Store memiliki potensi untuk berkembang\r\ndengan memanfaatkan kekuatan internal dan peluang pasar yang tersedia.",
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