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        <dc:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PERKEMBANGAN USAHA BUTTERFLY STORE</dc:title>
        <dc:creator>Adi S., Wisnu Yoga</dc:creator>
        <dc:subject>338.04 Kewirausahaan</dc:subject>
        <dc:description>Butterfly Store merupakan brand t-shirt yang dikembangkan oleh Wisnu Yoga Adi &#13;
Setiawan, berawal dari ketertarikan terhadap dunia brand dan industri clothing sejak SMP.&#13;
Sebagai make lokal, Butterfly Store berupaya membangun identitas visual yang kuat serta&#13;
menghadirkan produk yang relevan dengan kebutuhan pasar, khususnya generasi muda yang&#13;
mengutamakan kenyamanan, kualitas bahan, dan estetika desain.&#13;
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analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan Business Model Canvas&#13;
(BMC) untuk merumuskan strategi bisnis secara terstruktur serta mengidentifikasi peluang dan&#13;
tantangan pengembangan usaha. Data penelitian diperoleh melalui kuesioner dan studi literatur.&#13;
Hasil penelitian menunjukkan bahwa Butterfly Store memiliki potensi untuk berkembang&#13;
dengan memanfaatkan kekuatan internal dan peluang pasar yang tersedia.</dc:description>
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        <dc:identifier>  Adi S., Wisnu Yoga  (2026) {JALUR NON REGULER - BUSINESS PLAN} STRATEGI PERKEMBANGAN USAHA BUTTERFLY STORE.  S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.   </dc:identifier></oai_dc:dc>
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