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      "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS TOKO KELONTONG DAYBOX",
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      "abstract": "DayBox merupakan toko kelontong modern 24 jam yang mengintegrasikan\r\nteknologi dengan sistem ritel kelontong untuk mengatasi hambatan aksesibilitas\r\n(88,4%) dan efisiensi transaksi (67,3%) dan Harga (59,2%). Analisis matriks\r\nSWOT menempatkan dayBox pada posisi Kuadran I (Agresif) dengan skor IFAS\r\n4,65 dan EFAS 3,00, yang menunjukkan kekuatan internal besar untuk menangkap\r\npeluang pasar secara masif. Secara finansial, dayBox mencatatkan performa sangat\r\nsehat pada tahun 2025 dengan total pendapatan Rp1.567.551.363 dan laba bersih\r\nmencapai Rp363.450.025. Efisiensi model bisnis ini dibuktikan dengan nilai Return\r\nOn Investment (ROI) sebesar 103,89% serta masa pengembalian modal yang sangat\r\ncepat, yakni kurang lebih 11,5 bulan. Keberhasilan ini didukung oleh sinergi\r\nlayanan on-demand delivery dan manajemen stok yang transparan, menjadikan\r\ndayBox entitas ritel modern yang siap melakukan eskalasi bisnis lebih luas di masa\r\ndepan.",
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      "date": "2026-02-20"
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