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      "abstract": "Angkringan Wijaya merupakan warung makan tradisional yang berasal dari\r\nYogyakarta dan berhasil memperluas usahanya ke Kota Ungaran. Penelitian ini\r\nbertujuan untuk menganalisis faktor-faktor yang memengaruhi perkembangan\r\nAngkringan Wijaya di wilayah tersebut. Metode penelitian meliputi wawancara\r\ndengan pemilik usaha, observasi langsung di lokasi, serta analisis data penjualan.\r\nHasil penelitian menunjukkan bahwa inovasi menu, strategi pemasaran kreatif, dan\r\ninteraksi yang baik dengan komunitas lokal menjadi faktor utama keberhasilan.\r\nPenyesuaian menu dengan selera konsumen setempat, pemanfaatan media sosial,\r\nserta keterlibatan dalam kegiatan komunitas mampu meningkatkan daya tarik,\r\nloyalitas pelanggan, dan keberlanjutan pertumbuhan usaha secara konsisten dalam\r\njangka panjang dan kompetitif di pasar lokal.",
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      "title": "PERKEMBANGAN BISNIS ANGKRINGAN WIJAYA DI KOTA\r\nUNGARAN",
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