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      "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PEMASARAN DAN PENGEMBANGAN\r\nUSAHA KONVEKSI DAN SABLON AMSOUL.ID\r\nKALIMANTAN TIMUR\/KABUPATEN PASER",
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      "institution": "Universitas AMIKOM Yogyakarta",
      "keywords": "Pengembangan usaha, Business Model Canvas, Analisis pasar, Business development, Market analysis.",
      "thesis_type": "bachelor",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32963",
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      "abstract": "Perkembangan industri apparel custom menunjukkan pertumbuhan yang \r\nsignifikan seiring meningkatnya kebutuhan masyarakat terhadap produk pakaian\r\nyang tidak hanya bersifat fungsional, tetapi juga sebagai media identitas individu\r\nmaupun komunitas. Amsoul.id merupakan usaha jasa pembuatan kaos custom yang\r\nberfokus pada penyediaan produk apparel dengan pendekatan edukatif dan solutif\r\nbagi konsumen. Penelitian ini bertujuan untuk menganalisis perkembangan usaha\r\nAmsoul.id melalui identifikasi permasalahan konsumen, model bisnis yang\r\ndijalankan, ukuran pasar, strategi pengelolaan bisnis, serta kinerja keuangan usaha. \r\nMetode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan\r\npengumpulan data melalui kuesioner terhadap 73 responden, observasi langsung,\r\nserta dokumentasi data keuangan usaha. Analisis dilakukan menggunakan Business\r\nModel Canvas (BMC), analisis pasar (TAM, SAM, dan SOM), serta analisis\r\nlaporan keuangan yang meliputi laporan arus kas, laba rugi, dan neraca. \r\nHasil penelitian menunjukkan bahwa permasalahan utama konsumen Amsoul.id\r\nterletak pada keraguan dalam menentukan ukuran kaos, kesulitan memilih jenis\r\nsablon, dan kebingungan dalam menentukan jenis kain. Meskipun konsumen telah\r\nmemiliki pengetahuan dasar, mereka masih membutuhkan panduan yang lebih\r\npraktis dan berbasis kebutuhan. Dari sisi bisnis, Amsoul.id memiliki potensi pasar\r\nyang cukup besar di wilayah Kalimantan Timur, khususnya Kabupaten Paser,\r\ndengan estimasi SOM sebesar 6.679 pcs per tahun. Kinerja keuangan usaha\r\nmenunjukkan kondisi yang relatif sehat dengan tren saldo kas positif dan struktur\r\nmodal mandiri tanpa liabilitas. \r\nKesimpulan dari penelitian ini adalah bahwa Amsoul.id memiliki peluang\r\npengembangan usaha yang baik dengan strategi yang berorientasi pada edukasi\r\nkonsumen, pelayanan berbasis kebutuhan, serta pengelolaan bisnis yang terstruktur.\r\nPenerapan strategi pemasaran, operasional, SDM, dan keuangan yang tepat\r\ndiharapkan mampu meningkatkan daya saing, kepuasan pelanggan, dan\r\nkeberlanjutan usaha.",
      "lastmod": "2026-09-24 02:29:04",
      "date": "2026-02-05",
      "subjects": [
        "300.330.338"
      ],
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      "eprintid": 32963,
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      "type": "thesis",
      "creators": [
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          "name": {
            "given": "Wisnu Jati",
            "honourific": null,
            "family": "Nugroho",
            "lineage": null
          },
          "nim": "20.92.0226"
        }
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