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      "title": "PERANCANGAN USER INTERFACE DAN USER EXPERIENCE PADA LAYANAN PEMESANAN FURNITURE CUSTOM BERBASIS WEB MENGGUNAKAN\r\nPENDEKATAN DESIGN THINKING",
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      "abstract": "Perkembangan teknologi digital menuntut digitalisasi pada proses\r\npemesanan furniture custom, seperti yang dihadapi oleh K Furniture Indonesia.\r\nMetode tradisional via pesan instan menimbulkan kesalahan berupa dokumentasi\r\nyang tidak terstruktur, risiko salah paham, dan rendahnya efisiensi kerja yang\r\nberpotensi menunda proses produksi. Guna mengatasi standardisasi masalah\r\ntersebut, penelitian ini merancang antarmuka (UI) dan pengalaman pengguna (UX)\r\nberbasis website menggunakan pendekatan Design Thinking yang meliputi tahap\r\nempathize, define, ideate, prototype, dan testing. Data dikumpulkan melalui\r\nobservasi, wawancara, serta kuesioner kepada pengguna dan pihak internal.\r\nEvaluasi rancangan diukur menggunakan User Experience Questionnaire (UEQ)\r\nterhadap 30 responden dan System Usability Scale (SUS) untuk responden internal.\r\nHasil pengujian membuktikan bahwa platform digital ini secara signifikan\r\nmeningkatkan kualitas pengalaman pengguna. Nilai UEQ berada pada kategori\r\n\"baik\" hingga \"sangat baik\", dengan dimensi Attractiveness (daya tarik) mencapai\r\nskor tertinggi sebesar 2,30. Sementara itu, pengujian SUS menghasilkan skor ratarata\r\n83,75,\r\nyang\r\nmengindikasikan\r\nbahwa\r\nsistem\r\nsangat\r\ndapat\r\nditerima\r\n(acceptable)\r\n\r\ndan\r\n\r\ndisukai pengguna. Implementasi desain ini berhasil menciptakan sistem\r\npemesanan furniture custom yang lebih terstruktur, ergonomis, dan mampu\r\nmeminimalisasi miskomunikasi. Penelitian ini berkontribusi sebagai referensi\r\nstrategis bagi pelaku industri furniture, pengembang sistem informasi, dan peneliti\r\nUI\/UX dalam membangun layanan digital.",
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