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      "title": "ANALISIS PENERIMAAN SLEMANMART OLEH UMKM\r\nKABUPATEN SLEMAN DENGAN MENGUNAKAN MODEL\r\nUTAUT 2",
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      "abstract": "Penelitian ini dilakukan untuk menganalisis penerimaan aplikasi\r\nSlemanmart oleh pelaku UMKM di Kabupaten Sleman dengan menggunakan\r\nmodel UTAUT 2. Aplikasi Slemanmart sebagai layanan digital pemerintah\r\ndiharapkan dapat mempermudah pelaku UMKM dalam memasarkan produk,\r\nmemperoleh informasi, dan meningkatkan efisiensi usaha. Penelitian ini bertujuan\r\nuntuk mengetahui faktor-faktor yang memengaruhi penerimaan teknologi serta\r\nhambatan yang dialami pengguna dalam pemanfaatannya. Pengukuran\r\npenerimaan menggunakan indikator dalam UTAUT 2 yang meliputi performance\r\nexpectancy, effort expectancy, social influence, facilitating conditions, hedonic\r\nmotivation, price value, dan habit. Penelitian ini menggunakan metode kuantitatif\r\ndengan analisis data dalam penelitian ini dilakukan melalui beberapa tahapan,\r\nyaitu analisis statistik deskriptif, uji kualitas instrumen (uji validitas dan\r\nreliabilitas), uji asumsi klasik, serta pengujian hipotesis menggunakan regresi\r\nlinear berganda dan regresi linear sederhana Teknik sampelnya menggunakan\r\nTable for determining needed size s of a randomly chosen sampel from a given\r\nfinite population of n cases such that sample proportion will be with +.05 of the\r\npopulation proportion p with A 95 percent level of confidence. Responden  nya\r\nberjumblah 384 responden, penelitian ini menggunakan alat bantu IBM SPSS\r\n2026. Hasil penelitian menunjukkan bahwa penerimaan UMKM terhadap\r\nSlemanmart berada pada kategori cukup baik, terutama pada aspek kemanfaatan\r\ndan kemudahan penggunaan.",
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            "given": "Yuvensius"
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