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      "title": "IMPLEMENTASI STRATEGI BUMDES ARTHA PASURUHAN\r\nDALAM PENINGKATAN EKONOMI MASYARAKAT DESA\r\nPASURUHAN",
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            "given": "Dimas Bagus",
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      "abstract": "Penelitian ini bertujuan untuk menganalisis strategi yang diterapkan oleh \r\nBUMDes Artha Pasuruhan dalam meningkatkan perekonomian masyarakat Desa\r\nPasuruhan. Permasalahan utama yang dihadapi meliputi pengelolaan usaha yang\r\nbelum optimal, keterbatasan kualitas sumber daya manusia, jangkauan pemasaran\r\nyang masih terbatas pada lingkup lokal, serta belum maksimalnya pemanfaatan\r\nteknologi informasi, sehingga peran BUMDes dalam meningkatkan pendapatan,\r\nmembuka lapangan kerja, dan mendorong partisipasi ekonomi masyarakat masih\r\nbelum optimal. Kerangka analisis penelitian ini mengacu pada teori manajemen\r\nstrategis dan teori pertumbuhan ekonomi, serta mengadopsi pendekatan Fred R.\r\nDavid yang menekankan pada aspek manajemen, pemasaran, keuangan, akuntansi,\r\ndan teknologi informasi. Penelitian ini menggunakan pendekatan deskriptif\r\nkualitatif dengan teknik pengumpulan data melalui wawancara mendalam,\r\nobservasi lapangan, dan dokumentasi, dengan informan yang berasal dari pengelola\r\nBUMDes, aparat pemerintah desa, serta masyarakat penerima manfaat. Proses\r\nanalisis data dilakukan secara interaktif melalui tahapan reduksi data, penyajian\r\ndata, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa BUMDes\r\nArtha Pasuruhan telah berkontribusi dalam memperbaiki kondisi ekonomi\r\nmasyarakat, terutama melalui penciptaan kesempatan kerja, peningkatan\r\npendapatan rumah tangga, serta pengembangan usaha produktif di sektor pertanian\r\ndan peternakan. Selain itu, keberadaan BUMDes juga mendorong peningkatan\r\npartisipasi masyarakat serta perubahan pola pikir ke arah yang lebih aktif dan\r\nproduktif. Namun demikian, masih diperlukan penguatan pada aspek manajerial,\r\npemasaran, keuangan, akuntansi, serta pemanfaatan teknologi informasi agar\r\nkinerja BUMDes dapat lebih optimal dan berkelanjutan.",
      "lastmod": "2026-09-22 06:45:44",
      "date": "2026-05-04"
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