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      "abstract": "Perkembangan teknologi informasi mendorong transformasi digital dalam\r\nbidang bisnis dan pemasaran, namun Cahaya Kreasi Interior masih menggunakan\r\nmedia promosi konvensional seperti katalog cetak dan media sosial yang dinilai\r\nkurang optimal dalam menampilkan produk secara interaktif. Keterbatasan\r\nvisualisasi dua dimensi pada katalog konvensional sering menimbulkan keraguan\r\nkonsumen dalam menentukan kesesuaian furnitur dengan kondisi ruangan yang\r\ndimiliki. Penelitian ini bertujuan merancang aplikasi Augmented Reality (AR)\r\nberbasis markerless dengan ground plane detection sebagai media katalog dan\r\npromosi furnitur di Cahaya Kreasi Interior menggunakan metode Software\r\nDevelopment Life Cycle (SDLC), sekaligus mengevaluasi kelayakan aplikasi\r\nmelalui kuesioner skala Likert. Aplikasi dikembangkan menggunakan Unity dan\r\nVuforia Engine yang memungkinkan pengguna menempatkan objek furnitur tiga\r\ndimensi secara langsung pada permukaan nyata melalui kamera smartphone,\r\ndengan fitur utama berupa Main Menu, Katalog AR, dan Display Room. Pengujian\r\ndilakukan pada 20 responden menggunakan kuesioner skala Likert 5 poin dan\r\nmenghasilkan tingkat penerimaan pengguna sebesar 84,7% dengan kategori Sangat\r\nBaik, sehingga aplikasi dinilai layak digunakan sebagai media katalog dan promosi\r\nfurnitur yang lebih interaktif dibandingkan media promosi konvensional.",
      "date": "2026-03-02",
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      "institution": "Universitas AMIKOM Yogyakarta",
      "thesis_type": "bachelor",
      "keywords": "Augmented Reality, Markerless AR, Software Development Life Cycle\r\n(SDLC), Promotional Media, Cahaya Kreasi Interior.",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32917",
      "department": "Fakultas Ilmu Komputer",
      "title": "PERANCANGAN APLIKASI AUGMENTED REALITY SEBAGAI MEDIA\r\nPROMOSI DI CAHAYA KREASI INTERIOR \r\nMENGGUNAKAN METODE SDLC",
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            "family": "Pranata",
            "given": "Caraka Aji"
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