%T ANALISIS STRATEGI MARKETING BERBASIS EVENT TERHADAP BRAND AWARENESS DRW SKINCARE %I Universitas AMIKOM Yogyakarta %L universitasamikomyogyakarta32899 %D 2026 %K Strategi Pemasaran, Event Marketing, Brand Awareness, DRW Skincare, Komunikasi Pemasaran, Marketing Strategy, Marketing Communication. %A Dhesta Kurnia Ataningrum