%0 Thesis %9 S1 - Sarjana %A Ataningrum, Dhesta Kurnia %A Universitas AMIKOM Yogyakarta, %B Fakultas Ekonomi & Sosial %D 2026 %F universitasamikomyogyakarta:32899 %I Universitas AMIKOM Yogyakarta %K Strategi Pemasaran, Event Marketing, Brand Awareness, DRW Skincare, Komunikasi Pemasaran, Marketing Strategy, Marketing Communication. %T ANALISIS STRATEGI MARKETING BERBASIS EVENT TERHADAP BRAND AWARENESS DRW SKINCARE %U https://eprints.amikom.ac.id/id/eprint/32899/