<mets:mets OBJID="eprint_32896" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T19:37:11Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32896_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PROSES PEMBENTUKAN BRAND KNOWLEDGE MELALUI&#13;
INTERAKSI KOLABORATIF DI MEDIA FANBASE INDONESIAN IDOL&#13;
SEASON XIV</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Ellyna</mods:namePart><mods:namePart type="family">Amalia</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis proses pembentukan brand knowledge&#13;
melalui interaksi kolaboratif di media fanbase Program Indonesian Idol Season&#13;
XIV. Tingginya brand awareness program tidak selalu diikuti oleh pemahaman&#13;
audiens yang mendalam, sehingga terdapat kesenjangan antara pengenalan merek&#13;
dan pengetahuan merek yang sesungguhnya. Penelitian menggunakan paradigma&#13;
konstruktivis dengan pendekatan kualitatif deskriptif dan metode single case study&#13;
instrumental. Pengumpulan data dilakukan melalui wawancara mendalam,&#13;
observasi nonpartisipan, dan dokumentasi terhadap tujuh informan yang dipilih&#13;
secara purposive sampling. Analisis data mengacu pada model interaktif Miles dan&#13;
Huberman dengan kerangka Hierarchy of Effects (HoE) pada tahap kognitif, yaitu&#13;
awareness dan knowledge. Hasil penelitian menunjukkan bahwa media fanbase&#13;
berperan sebagai ruang interaksi kolaboratif yang mendorong audiens bergerak dari&#13;
tahap awareness menuju brand knowledge melalui pertukaran informasi, diskusi,&#13;
dan pemaknaan bersama di kolom komentar. Melalui proses tersebut, audiens tidak&#13;
hanya mengenali program, tetapi juga memahami alur kompetisi, mekanisme&#13;
voting melalui aplikasi RCTI+, serta tema "Home of the Idols" sebagai positioning&#13;
Program Indonesian Idol Season XIV. Temuan ini menunjukkan bahwa interaksi&#13;
kolaboratif di media fanbase merupakan sebagai pendorong utama dalam proses&#13;
pembentukan brand knowledge audiens.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-04-29</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32896"><mets:rightsMD ID="rights_eprint_32896_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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