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      "title": "[JALUR NON REGULER  - SKEMA ARTIS} PROSES KREATIF SUTRADARA PADA PEMBUATAN VIDEO \r\nCOMPANY PROFILE BERBASIS STORYTELLING PASCASARJANA\r\nAMIKOM YOGYAKARTA",
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      "abstract": "Perkembangan media digital dan tingginya penggunaan Instagram di \r\nIndonesia berdasarkan data APJII 2025 membuka peluang strategis bagi institusi\r\npendidikan untuk mengoptimalkan komunikasi pemasaran audiovisual. Namun,\r\nPascasarjana Universitas Amikom Yogyakarta saat ini menghadapi tantangan\r\nberupa penurunan jumlah pendaftar serta rendahnya pemahaman publik terhadap\r\nkeunggulan program studi. Penelitian ini bertujuan merancang video company\r\nprofile dengan pendekatan Storytelling sebagai media informasi dan promosi yang\r\ninovatif. Proses penciptaan dilakukan melalui peran sutradara dengan\r\nmengimplementasikan teori proses kreatif Graham Wallas secara sistematis. Pada\r\ntahap Preparation, dilakukan riset mendalam dan studi komparatif terhadap\r\nreferensi video institusi lain untuk membangun struktur narasi yang relevan. Tahap\r\nIncubation dan Illumination menghasilkan solusi kreatif berupa penggunaan\r\nmetafora visual imajinatif serta teknik transisi masking organik sebagai jembatan\r\nnaratif yang menghubungkan realitas kerja dengan aspirasi masa depan tokoh.\r\nTerakhir, tahap Verification menjadi proses validasi elemen visual dan audio guna\r\nmemastikan pesan tersampaikan secara emosional dan persuasif. Karya ini\r\ndiharapkan mampu meningkatkan citra institusi, brand awareness, serta minat\r\ncalon mahasiswa terhadap Pascasarjana Universitas Amikom Yogyakarta.",
      "date": "2026-02-06"
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