<mets:mets OBJID="eprint_32885" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T21:47:34Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32885_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>STRATEGI KOMUNIKASI DIGITAL PADA AKUN&#13;
@MORENOTRISDINATA_ DALAM MEMBANGUN PERSONAL&#13;
BRANDING DI INSTAGRAM</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Bilqyssa Biancha Putri</mods:namePart><mods:namePart type="family">Ryanti</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Perkembangan media sosial mendorong pertumbuhan content creator dalam &#13;
mengunggah variasi konten di ruang digital seperti Instagram. Adapun mikro kreator konten&#13;
Instagram yang membangun personal brandingnya melalui konten Reels photo &amp; video&#13;
mobile serta instastory hacks yaitu @morenotrisdinata_. Penelitian ini difokuskan&#13;
menganalisis strategi komunikasi digital yang digunakan dalam membangun personal&#13;
branding. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan&#13;
netnografi. Data yang didapatkan melalui wawancara mendalam, observasi non-partisipatif&#13;
dan dokumentasi. Hasil penelitian memperlihatkan strategi komunikasi digital yang&#13;
digunakan melalui penentuan tujuan konten, identifikasi audiens dalam insight akun,&#13;
pemilihan media yang sesuai, pengembangan konten dengan konsisten, pemanfaatan&#13;
teknologi dan perangkat analitik, serta manajemen krisis komunikasi dalam akunnya.&#13;
Berdasarkan temuan penelitian, penerapan strategi komunikasi digital mendukung personal&#13;
branding melalui spesialisasi konten, konsistensi unggahan serta kebermanfaatan konten.&#13;
Dengan demikian, strategi komunikasi digital berperan krusial dalam membangun personal&#13;
branding di Instagram.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-09</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32885"><mets:rightsMD ID="rights_eprint_32885_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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