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      "abstract": "Perkembangan media sosial mendorong pertumbuhan content creator dalam \r\nmengunggah variasi konten di ruang digital seperti Instagram. Adapun mikro kreator konten\r\nInstagram yang membangun personal brandingnya melalui konten Reels photo & video\r\nmobile serta instastory hacks yaitu @morenotrisdinata_. Penelitian ini difokuskan\r\nmenganalisis strategi komunikasi digital yang digunakan dalam membangun personal\r\nbranding. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan\r\nnetnografi. Data yang didapatkan melalui wawancara mendalam, observasi non-partisipatif\r\ndan dokumentasi. Hasil penelitian memperlihatkan strategi komunikasi digital yang\r\ndigunakan melalui penentuan tujuan konten, identifikasi audiens dalam insight akun,\r\npemilihan media yang sesuai, pengembangan konten dengan konsisten, pemanfaatan\r\nteknologi dan perangkat analitik, serta manajemen krisis komunikasi dalam akunnya.\r\nBerdasarkan temuan penelitian, penerapan strategi komunikasi digital mendukung personal\r\nbranding melalui spesialisasi konten, konsistensi unggahan serta kebermanfaatan konten.\r\nDengan demikian, strategi komunikasi digital berperan krusial dalam membangun personal\r\nbranding di Instagram.",
      "date": "2026-02-09",
      "status_changed": "2026-09-21 03:31:58",
      "subjects": [
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            "lineage": null,
            "honourific": null,
            "given": "Bilqyssa Biancha Putri"
          },
          "nim": "22.96.3371"
        }
      ],
      "date_type": "published",
      "title": "STRATEGI KOMUNIKASI DIGITAL PADA AKUN\r\n@MORENOTRISDINATA_ DALAM MEMBANGUN PERSONAL\r\nBRANDING DI INSTAGRAM",
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            "family": "Sekarningrum",
            "honourific": null,
            "given": "Anggun Anindya"
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