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      "abstract": "Penelitian ini bertujuan untuk menganalisis strategi komunikasi Ikatan \r\nPelajar Mahasiswa Kutai Kartanegara Yogyakarta dalam penyelenggaraan Event\r\nEroh Bebaya ke-7 tahun 2025 sebagai upaya pelestarian budaya daerah Kutai\r\nKartanegara dan mempererat hubungan antar mahasiswa perantau di Yogyakarta.\r\nPenelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif\r\ndan metode deskriptif. Teknik pengumpulan data dilakukan melalui wawancara,\r\nobservasi, dan dokumentasi dengan lima informan utama yang terlibat langsung\r\ndalam pelaksanaan kegiatan, yaitu Ketua Event, Penanggung Jawab, Bendahara,\r\nSekretaris, dan Ketua Divisi Acara. Pemilihan informan menggunakan teknik\r\npurposive sampling berdasarkan keterlibatan dan pemahaman terhadap fokus\r\npenelitian. Hasil penelitian menunjukkan bahwa strategi komunikasi internal\r\ndilaksanakan melalui lima tahapan utama, yaitu penelitian, perencanaan,\r\npelaksanaan, evaluasi, dan pelaporan. Komunikasi dilakukan secara langsung\r\nmelalui rapat serta melalui media daring seperti WhatsApp untuk mendukung\r\nkoordinasi antaranggota panitia. Keberhasilan penyelenggaraan Event Eroh Bebaya\r\nke-7 dipengaruhi oleh komunikasi yang terstruktur, keterbukaan informasi,\r\nkepemimpinan yang efektif, serta koordinasi yang berkelanjutan antaranggota\r\norganisasi.",
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