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      "date": "2026-02-06",
      "abstract": "Fenomena cancel culture semakin berkembang di media sosial sebagai bentuk respons \r\nkolektif terhadap tindakan yang dianggap melanggar norma sosial. Tuduhan overclaim pada\r\nproduk Daviena Skincare memicu kontroversi di TikTok setelah muncul hasil uji laboratorium\r\nyang menunjukkan ketidaksesuaian antara klaim dan kandungan produk. Penelitian ini bertujuan\r\nmenganalisis fenomena cancel culture terhadap Daviena Skincare sebagai bentuk kontrol sosial\r\ndigital. Penelitian menggunakan paradigma konstruktivis dengan pendekatan kualitatif deskriptif\r\ndan metode analisis isi terhadap 600 komentar netizen yang diperoleh melalui teknik scraping data\r\ndari empat konten TikTok dengan tingkat engagement tertinggi. Analisis mengacu pada Teori\r\nKontrol Sosial Travis Hirschi. Hasil penelitian menunjukkan bahwa cancel culture berfungsi\r\nsebagai mekanisme kontrol sosial informal melalui pembentukan opini publik. Netizen berperan\r\naktif menyebarkan kritik, menuntut akuntabilitas, dan mendorong transparansi informasi produk.\r\nTemuan ini menegaskan bahwa TikTok tidak hanya menjadi media hiburan, tetapi juga ruang\r\npartisipasi publik yang mampu memengaruhi reputasi suatu brand.",
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      "title": "FENOMENA CANCEL CULTURE SEBAGAI KONTROL SOSIAL PADA\r\nSKINCARE OVERCLAIM DAVIENA SKINCARE DI MEDIA SOSIAL\r\nTIKTOK",
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