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      "subjects": [
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      "date": "2026-05-21",
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      "abstract": "Fenomena Laundry Majapahit menjadi salah satu konten viral di TikTok\r\nyang menampilkan aktivitas mencuci manual dalam suasana yang berbeda dari\r\naktivitas laundry pada umumnya. Di tengah kecenderungan Generasi Z yang\r\nmengutamakan kemudahan dan kepraktisan melalui penggunaan mesin cuci\r\nmaupun jasa laundry, konten tersebut justru menarik perhatian audiens dan\r\nmemunculkan berbagai interpretasi pada aktivitas yang ditampilkan. Penelitian ini\r\nbertujuan untuk mengetahui persepsi Generasi Z pada aktivitas yang ditampilkan\r\ndalam konten Laundry Majapahit serta karakteristik keberanian yang muncul dari\r\ninterpretasi audiens pada aktivitas tersebut. Penelitian ini menggunakan\r\nparadigma konstruktivis dengan pendekatan kualitatif deskriptif serta Teori\r\nPersepsi sebagai landasan analisis. Data diperoleh melalui wawancara mendalam\r\npada enam informan Generasi Z pengguna aktif TikTok yang pernah menonton\r\ndan berinteraksi pada konten Laundry Majapahit. Hasil penelitian menunjukkan\r\nbahwa persepsi audiens terbentuk melalui tiga tahap, yaitu seleksi, organisasi, dan\r\ninterpretasi. Pada tahap seleksi, audiens belum memaknai, melainkan tertarik pada\r\nvisual, suasana, serta keunikan konsep konten yang ditampilkan. Pada tahap\r\norganisasi, audiens mulai memahami aktivitas mencuci sebagai aktivitas yang\r\nberbeda dari kebiasaan modern yang serba praktis dan instan. Selanjutnya, pada\r\ntahap interpretasi, audiens memaknai aktivitas tersebut sebagai keberanian\r\nmenghadapi situasi yang berbeda dari kebiasaan umum, keberanian menjalani\r\nproses yang tidak instan, kemampuan menghadapi kondisi yang tidak ideal,\r\nketerlibatan laki-laki dalam aktivitas domestik, serta keterbukaan pada\r\npengalaman baru. Interpretasi tersebut kemudian menunjukkan karakteristik yang\r\nsejalan dengan konsep keberanian Peterson dan Seligman, yaitu bravery,\r\npersistence, dan vitality. Penelitian ini menunjukkan bahwa karakteristik\r\nkeberanian dapat muncul sebagai hasil interpretasi audiens pada aktivitas\r\nkeseharian yang ditampilkan dalam konten media sosial.",
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