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      "abstract": "Transformasi digital telah mendorong pelaku usaha di bidang fashion, termasuk toko kaos\r\nVamoin, untuk mengembangkan UI\/UX sebagai perancangan awal sebelum membuat website\r\ntoko online guna meningkatkan efisiensi, jangkauan pasar, dan pengalaman pengguna. Namun,\r\nhingga saat ini Vamoin belum memiliki platform digital yang dirancang secara sistematis\r\nberdasarkan kebutuhan pengguna. Oleh karena itu, penelitian ini bertujuan untuk merancang\r\nantarmuka pengguna (UI) dan pengalaman pengguna (UX) untuk Vamoin dengan pendekatan\r\nUser-Centered Design (UCD).\r\nMetode UCD dipilih karena berfokus pada keterlibatan pengguna dalam seluruh proses\r\npengembangan, mulai dari analisis kebutuhan, perancangan, hingga evaluasi prototipe.\r\nPenelitian ini menggunakan teknik pengumpulan data melalui wawancara, observasi, dan\r\nsurvei kepada pengguna potensial. Proses perancangan dilakukan melalui tahapan-tahapan\r\nUCD, yaitu: pemahaman konteks penggunaan, spesifikasi kebutuhan pengguna, pembuatan\r\nsolusi desain, dan evaluasi berdasarkan umpan balik pengguna.\r\nHasil dari penelitian ini adalah rancangan UI\/UX yang sesuai dengan kebutuhan dan\r\npreferensi pengguna Vamoin. Prototipe yang dikembangkan dinilai mampu meningkatkan\r\nefisiensi proses pembelian, memperjelas informasi produk, serta memberikan pengalaman\r\nberbelanja yang lebih nyaman dan intuitif. Dengan demikian, perancangan ini diharapkan dapat\r\nmenjadi dasar bagi pengembangan sistem penjualan online yang lebih komprehensif di masa\r\nmendatang.",
      "date": "2026-02-23",
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      "keywords": "UI\/UX, User Centered Design, Toko Kaos, T-shirt store.",
      "thesis_type": "bachelor",
      "department": "Fakultas Ilmu Komputer",
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      "title": "PERANCANGAN UI\/UX TOKO ONLINE PADA TOKO KAOS POLOS VAMOINID\r\nBERBASIS WEB MENGGUNAKAN METODE\r\nUSER CENTERED DESIGN",
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