<mets:mets OBJID="eprint_32851" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T20:52:49Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32851_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - MAGANG DIGITAL ARTIST} PERANCANGAN KONTEN BERBASIS AUDIO VIDEO&#13;
UNTUK KEBUTUHAN MEDIA DAN PROMOSI SEKOLAH&#13;
SMK NEGERI 3 YOGYAKARTA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Hanif Maulana</mods:namePart><mods:namePart type="family">Ikhsan</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Perkembangan media digital menjadikan media sosial sebagai sarana&#13;
penting bagi sekolah dalam membangun komunikasi dan promosi kepada&#13;
masyarakat. SMK Negeri 3 Yogyakarta telah aktif memanfaatkan platform digital,&#13;
namun masih terdapat kendala pada aspek storytelling dan efektivitas penyampaian&#13;
pesan dalam konten video yang dipublikasikan. Penelitian ini bertujuan merancang&#13;
konten berbasis audio video yang efektif sebagai media promosi sekolah melalui&#13;
pendekatan produksi konten yang terstruktur. &#13;
Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan&#13;
tahapan pengembangan meliputi Starter, Pre-Production, Materials Collection,&#13;
Production, Reviews, dan Publication. Produk yang dihasilkan berupa video after&#13;
movie Hari Pendidikan Nasional dan profil singkat sekolah yang dipublikasikan&#13;
melalui media sosial sekolah. Hasil penelitian menunjukkan bahwa penerapan&#13;
konsep storytelling, penggunaan visual berkualitas, serta alur produksi yang&#13;
sistematis mampu meningkatkan kualitas konten promosi sekolah. Konten yang&#13;
dihasilkan memperoleh respons positif dengan peningkatan jumlah tayangan dan&#13;
interaksi audiens dibandingkan konten sebelumnya. Dengan demikian,&#13;
perancangan konten audio video yang terstruktur dapat menjadi media promosi&#13;
yang efektif dalam memperkuat citra sekolah dan meningkatkan komunikasi&#13;
dengan masyarakat.</mods:abstract><mods:classification authority="lcc">696 Animasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-05-08</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32851"><mets:rightsMD ID="rights_eprint_32851_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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