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      "abstract": "Penelitian ini mengkaji praktik pembajakan film melalui website LK21 \r\nsebagai bagian dari pola konsumsi media digital Generasi Z di Yogyakarta.\r\nPembajakan film tidak hanya dipahami sebagai persoalan pelanggaran hukum,\r\ntetapi juga sebagai praktik budaya yang dimaknai secara beragam oleh audiens\r\ndalam kehidupan sehari-hari. Penelitian ini bertujuan untuk memahami bagaimana\r\nGenerasi Z memaknai praktik pembajakan film. Pendekatan yang digunakan adalah\r\nkualitatif dengan metode wawancara mendalam kepada enam informan Generasi Z\r\nyang memiliki latar belakang pendidikan dan pekerjaan berbeda. Kerangka analisis\r\npenelitian ini menggunakan teori persepsi Jalaluddin Rakhmat untuk menjelaskan\r\nbagaimana audiens membangun pemahaman terhadap praktik pembajakan film\r\nmelalui proses sensasi, atensi, dan interpretasi. Hasil penelitian menunjukkan\r\nbahwa persepsi audiens Generasi Z terhadap pembajakan film bersifat beragam,\r\nmulai dari memaklumi praktik tersebut karena keterbatasan akses dan biaya,\r\nbersikap ambivalen dengan tetap menyadari aspek ilegalitas, hingga menolaknya\r\natas dasar etika dan hukum. Variasi ini menegaskan bahwa audiens secara aktif\r\nmembentuk persepsi yang dipengaruhi oleh pengalaman, kebutuhan, serta\r\nlingkungan sosial, sehingga pembajakan film dapat dipahami sebagai fenomena\r\nsosial yang dimaknai secara berbeda dalam konteks media digital kontemporer.",
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