{
      "eprint_status": "archive",
      "type": "thesis",
      "date_type": "published",
      "creators": [
        {
          "nim": "22.96.3088",
          "name": {
            "family": "Hammam",
            "lineage": null,
            "honourific": null,
            "given": "Rafif Faishal"
          }
        }
      ],
      "lastmod": "2026-09-18 02:07:12",
      "abstract": "Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan strategi\r\nkomunikasi Humas Polres Bantul melalui konten TikTok dalam membangun\r\nkepercayaan masyarakat. Latar belakang penelitian ini berangkat dari penurunan\r\nkepercayaan publik terhadap institusi kepolisian pasca kasus Ferdy Sambo, di mana\r\ntingkat kepercayaan masyarakat sempat anjlok hingga 54,2% pada Agustus 2022.\r\nDi tengah krisis tersebut, Polres Bantul memanfaatkan platform TikTok melalui\r\nakun @polresbantuldiy sebagai media komunikasi publik sejak tahun 2021.\r\nPenelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif studi\r\nkasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan\r\ndokumentasi terhadap lima informan yang terdiri dari Kepala Bidang Humas, Staf\r\nHumas pengelola TikTok, serta tiga pengikut aktif akun @polresbantuldiy. Analisis\r\ndata menggunakan model interaktif Miles, Huberman, dan Saldana, dengan\r\nkeabsahan data melalui triangulasi sumber dan teknik. Hasil penelitian\r\nmenunjukkan bahwa Humas Polres Bantul menerapkan strategi komunikasi yang\r\nterencana mengikuti model RACE (Research, Action, Communication, Evaluation)\r\ndan lima elemen digital public relations Phillips dan Young, yaitu transparansi,\r\nporositas, internet sebagai agen, kekayaan konten, dan jangkauan. Implementasi\r\nstrategi diwujudkan melalui diversifikasi empat kategori konten yaitu informatif,\r\nedukatif, humanis, dan kolaboratif dengan frekuensi minimal 3–5 konten per\r\nminggu dan optimasi algoritma For You Page (FYP). Hasilnya, akun\r\n@polresbantuldiy mencatatkan 144 juta tayangan, 3,2 juta suka, 399 ribu konten\r\ndibagikan, dan pertumbuhan 54 ribu pengikut dalam satu tahun, dengan dominasi\r\nsentimen positif sebesar 65%. Kepercayaan masyarakat terbangun melalui empat\r\npilar utama, yaitu transparansi informasi, responsivitas interaksi digital, humanisasi\r\ninstitusi, serta konsistensi antara komunikasi online dan pelayanan langsung di\r\nlapangan.",
      "date": "2026-04-06",
      "subjects": [
        "300.300.302"
      ],
      "status_changed": "2026-09-18 02:07:12",
      "userid": 12,
      "eprintid": 32839,
      "rev_number": 14,
      "institution": "Universitas AMIKOM Yogyakarta",
      "keywords": "Strategi Humas, TikTok, Kepercayaan Masyarakat, Polres Bantul,\r\nMedia Sosial, Public Relations Strategy, Public Trust, Social\r\nMedia.",
      "thesis_type": "bachelor",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32839",
      "department": "Fakultas Ekonomi & Sosial",
      "title": "STRATEGI HUMAS POLRES BANTUL DALAM MEMBANGUN\r\nKEPERCAYAAN MASYARAKAT MELALUI MEDIA SOSIAL TIKTOK",
      "ispublished": "pub",
      "thesis_name": "skripsi",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "metadata_visibility": "show",
      "divisions": [
        "ik"
      ],
      "full_text_status": "restricted",
      "contributors": [
        {
          "name": {
            "honourific": null,
            "lineage": null,
            "family": "Sekarningrum",
            "given": "Anggun Anindya"
          }
        }
      ],
      "dir": "disk0\/00\/03\/28\/39",
      "datestamp": "2026-09-18 02:07:12",
      "documents": [
          {
            "files": [
                {
                  "hash": "2c087cf97c16823250681d47a88b3c2d",
                  "objectid": 327452,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154678",
                  "filename": "COVER.pdf",
                  "mime_type": "application\/pdf",
                  "filesize": 989055,
                  "mtime": "2026-09-18 01:57:26",
                  "hash_type": "MD5",
                  "fileid": 1154678,
                  "datasetid": "document"
                }
            ],
            "formatdesc": "COVER-ABSTRAK",
            "language": "id",
            "content": "published",
            "mime_type": "application\/pdf",
            "placement": 1,
            "eprintid": 32839,
            "docid": 327452,
            "security": "public",
            "rev_number": 2,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327452",
            "main": "COVER.pdf",
            "pos": 1
          },
          {
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327453",
            "rev_number": 2,
            "security": "public",
            "format": "text",
            "pos": 2,
            "main": "BAB I.pdf",
            "language": "en",
            "formatdesc": "BAB I",
            "files": [
                {
                  "hash": "1fae3ac78b9028624c7b237d0e65bcd0",
                  "objectid": 327453,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154680",
                  "filename": "BAB I.pdf",
                  "fileid": 1154680,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-09-18 01:57:28",
                  "filesize": 442229,
                  "hash_type": "MD5"
                }
            ],
            "placement": 2,
            "eprintid": 32839,
            "docid": 327453,
            "content": "published",
            "mime_type": "application\/pdf"
          },
          {
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 327454,
            "eprintid": 32839,
            "placement": 3,
            "files": [
                {
                  "datasetid": "document",
                  "fileid": 1154682,
                  "mtime": "2026-09-18 01:57:31",
                  "filesize": 672222,
                  "hash_type": "MD5",
                  "mime_type": "application\/pdf",
                  "objectid": 327454,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154682",
                  "filename": "BAB II.pdf",
                  "hash": "24b3feaeca17717b8b52bc8b0d00d807"
                }
            ],
            "formatdesc": "BAB II",
            "language": "id",
            "main": "BAB II.pdf",
            "pos": 3,
            "security": "validuser",
            "format": "text",
            "rev_number": 2,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327454"
          },
          {
            "main": "BAB III.pdf",
            "pos": 4,
            "format": "text",
            "security": "validuser",
            "rev_number": 2,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327455",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 327455,
            "placement": 4,
            "eprintid": 32839,
            "files": [
                {
                  "hash": "d11c409a202c879e93958f4c34dda7e5",
                  "filename": "BAB III.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154684",
                  "objectid": 327455,
                  "fileid": 1154684,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-09-18 01:57:33",
                  "hash_type": "MD5",
                  "filesize": 379285
                }
            ],
            "formatdesc": "BAB III",
            "language": "id"
          },
          {
            "main": "BAB IV.pdf",
            "pos": 5,
            "security": "validuser",
            "rev_number": 2,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327456",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 327456,
            "eprintid": 32839,
            "placement": 5,
            "formatdesc": "BAB IV",
            "files": [
                {
                  "datasetid": "document",
                  "fileid": 1154686,
                  "filesize": 2179826,
                  "mtime": "2026-09-18 01:57:37",
                  "hash_type": "MD5",
                  "mime_type": "application\/pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154686",
                  "filename": "BAB IV.pdf",
                  "objectid": 327456,
                  "hash": "ef31d006d99eea10e785d8c23aff9d0b"
                }
            ],
            "language": "id"
          },
          {
            "pos": 6,
            "main": "BAB V.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327457",
            "security": "public",
            "format": "text",
            "rev_number": 2,
            "docid": 327457,
            "eprintid": 32839,
            "placement": 6,
            "mime_type": "application\/pdf",
            "content": "published",
            "language": "id",
            "files": [
                {
                  "filename": "BAB V.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154688",
                  "objectid": 327457,
                  "hash": "36839ce87e81eb12fd2b9eed322c941d",
                  "filesize": 115875,
                  "mtime": "2026-09-18 01:57:39",
                  "hash_type": "MD5",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1154688
                }
            ],
            "formatdesc": "BAB V"
          },
          {
            "rev_number": 2,
            "security": "validuser",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327458",
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "pos": 7,
            "files": [
                {
                  "fileid": 1154690,
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "filesize": 1165579,
                  "mtime": "2026-09-18 01:57:42",
                  "hash_type": "MD5",
                  "hash": "8041c3f45d1fa2a1fc2cd61bc3de5d08",
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154690",
                  "objectid": 327458
                }
            ],
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "language": "id",
            "content": "published",
            "mime_type": "application\/pdf",
            "placement": 7,
            "eprintid": 32839,
            "docid": 327458
          },
          {
            "files": [
                {
                  "datasetid": "document",
                  "fileid": 1154692,
                  "hash_type": "MD5",
                  "mtime": "2026-09-18 01:57:44",
                  "filesize": 787862,
                  "mime_type": "application\/pdf",
                  "objectid": 327459,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1154692",
                  "filename": "Publikasi.pdf",
                  "hash": "ac94677ae0588dd78787465e2bde361d"
                }
            ],
            "formatdesc": "PUBLIKASI",
            "language": "id",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 327459,
            "eprintid": 32839,
            "placement": 8,
            "rev_number": 2,
            "security": "staffonly",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/327459",
            "main": "Publikasi.pdf",
            "pos": 8
          }
      ]
    }