<mets:mets OBJID="eprint_32827" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T19:37:16Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32827_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PERANCANGAN DAN PEMBUATAN MEDIA PROMOSI&#13;
BISNIS SUPPLIER TELUR ‘BERKAH  MULIA’&#13;
MENGGUNAKAN METODE MDLC</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Farrel Faustilla</mods:namePart><mods:namePart type="family">Arkan</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Perkembangan teknologi digital mendorong pelaku usaha untuk&#13;
memanfaatkan media promosi sebagai sarana pemasaran yang efektif. Bisnis&#13;
supplier telur Berkah Mulia masih menggunakan metode promosi konvensional&#13;
sehingga jangkauan informasi dan tingkat kesadaran merek (brand awareness)&#13;
masih terbatas. Oleh karena itu, penelitian ini bertujuan untuk merancang dan&#13;
mengembangkan media promosi untuk mendukung kegiatan pemasaran digital&#13;
pada bisnis supplier telur Berkah Mulia.&#13;
Perancangan media promosi dilakukan menggunakan metode Multimedia&#13;
Development Life Cycle (MDLC) yang terdiri dari enam tahapan, yaitu concept,&#13;
design, material collecting, assembly, testing, dan distribution. Media promosi&#13;
yang dihasilkan berupa video promosi berbasis motion graphic dan infografis yang&#13;
dilengkapi dengan elemen visual seperti logo, produk, serta informasi layanan&#13;
untuk menyampaikan pesan secara informatif dan menarik.&#13;
Hasil dari perancangan video promosi ini diharapkan dapat meningkatkan&#13;
brand awareness, memperluas jangkauan pemasaran, serta menjadi media promosi&#13;
digital yang efektif bagi bisnis supplier telur Berkah Mulia. Penerapan metode&#13;
MDLC terbukti mampu membantu proses pengembangan media promosi secara&#13;
sistematis dan terstruktur sesuai dengan kebutuhan bisnis.</mods:abstract><mods:classification authority="lcc">004 Pemrosesan data dan ilmu komputer</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-05-21</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ilmu Komputer</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32827"><mets:rightsMD ID="rights_eprint_32827_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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