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      "abstract": "Perkembangan teknologi digital mendorong pelaku usaha untuk\r\nmemanfaatkan media promosi sebagai sarana pemasaran yang efektif. Bisnis\r\nsupplier telur Berkah Mulia masih menggunakan metode promosi konvensional\r\nsehingga jangkauan informasi dan tingkat kesadaran merek (brand awareness)\r\nmasih terbatas. Oleh karena itu, penelitian ini bertujuan untuk merancang dan\r\nmengembangkan media promosi untuk mendukung kegiatan pemasaran digital\r\npada bisnis supplier telur Berkah Mulia.\r\nPerancangan media promosi dilakukan menggunakan metode Multimedia\r\nDevelopment Life Cycle (MDLC) yang terdiri dari enam tahapan, yaitu concept,\r\ndesign, material collecting, assembly, testing, dan distribution. Media promosi\r\nyang dihasilkan berupa video promosi berbasis motion graphic dan infografis yang\r\ndilengkapi dengan elemen visual seperti logo, produk, serta informasi layanan\r\nuntuk menyampaikan pesan secara informatif dan menarik.\r\nHasil dari perancangan video promosi ini diharapkan dapat meningkatkan\r\nbrand awareness, memperluas jangkauan pemasaran, serta menjadi media promosi\r\ndigital yang efektif bagi bisnis supplier telur Berkah Mulia. Penerapan metode\r\nMDLC terbukti mampu membantu proses pengembangan media promosi secara\r\nsistematis dan terstruktur sesuai dengan kebutuhan bisnis.",
      "date": "2026-05-21",
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      "title": "PERANCANGAN DAN PEMBUATAN MEDIA PROMOSI\r\nBISNIS SUPPLIER TELUR ‘BERKAH  MULIA’\r\nMENGGUNAKAN METODE MDLC",
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