<mets:mets OBJID="eprint_32810" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T20:52:38Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32810_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENGARUH KUALITAS PELAYANAN TERHADAP&#13;
KEPUASAN PELANGGAN UD RAHMA JAYA DESA SERUNI&#13;
MUMBUL</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Justine Ethelbert</mods:namePart><mods:namePart type="family">Go</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan&#13;
terhadap kepuasan pelanggan pada UD Rahma Jaya Desa Seruni Mumbul. Kualitas&#13;
pelayanan dalam penelitian ini diukur berdasarkan lima dimensi SERVQUAL yaitu&#13;
tangible, reliability, responsiveness, assurance, dan empathy. Metode penelitian&#13;
yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian eksplanatori.&#13;
Populasi dalam penelitian ini adalah seluruh pelanggan UD Rahma Jaya sebanyak&#13;
45 orang, dengan teknik pengambilan sampel menggunakan sampling jenuh&#13;
sehingga seluruh populasi dijadikan sebagai sampel penelitian. Teknik&#13;
pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert.&#13;
Analisis data menggunakan analisis regresi linier sederhana dengan bantuan&#13;
software SPSS. Sebelum dilakukan analisis, data diuji menggunakan uji validitas,&#13;
reliabilitas, serta uji asumsi klasik yang meliputi uji normalitas dan&#13;
heteroskedastisitas. Hasil penelitian menunjukkan bahwa kualitas pelayanan&#13;
berpengaruh positif dan signifikan terhadap kepuasan pelanggan UD Rahma Jaya.&#13;
Hal ini menunjukkan bahwa semakin baik kualitas pelayanan yang diberikan, maka&#13;
semakin tinggi tingkat kepuasan pelanggan. Dengan demikian, UD Rahma Jaya&#13;
diharapkan dapat terus meningkatkan kualitas pelayanan pada setiap dimensi guna&#13;
mempertahankan dan meningkatkan kepuasan pelanggan.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-05-05</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32810"><mets:rightsMD ID="rights_eprint_32810_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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