{
      "abstract": "Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan\r\nterhadap kepuasan pelanggan pada UD Rahma Jaya Desa Seruni Mumbul. Kualitas\r\npelayanan dalam penelitian ini diukur berdasarkan lima dimensi SERVQUAL yaitu\r\ntangible, reliability, responsiveness, assurance, dan empathy. Metode penelitian\r\nyang digunakan adalah pendekatan kuantitatif dengan jenis penelitian eksplanatori.\r\nPopulasi dalam penelitian ini adalah seluruh pelanggan UD Rahma Jaya sebanyak\r\n45 orang, dengan teknik pengambilan sampel menggunakan sampling jenuh\r\nsehingga seluruh populasi dijadikan sebagai sampel penelitian. Teknik\r\npengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert.\r\nAnalisis data menggunakan analisis regresi linier sederhana dengan bantuan\r\nsoftware SPSS. Sebelum dilakukan analisis, data diuji menggunakan uji validitas,\r\nreliabilitas, serta uji asumsi klasik yang meliputi uji normalitas dan\r\nheteroskedastisitas. Hasil penelitian menunjukkan bahwa kualitas pelayanan\r\nberpengaruh positif dan signifikan terhadap kepuasan pelanggan UD Rahma Jaya.\r\nHal ini menunjukkan bahwa semakin baik kualitas pelayanan yang diberikan, maka\r\nsemakin tinggi tingkat kepuasan pelanggan. Dengan demikian, UD Rahma Jaya\r\ndiharapkan dapat terus meningkatkan kualitas pelayanan pada setiap dimensi guna\r\nmempertahankan dan meningkatkan kepuasan pelanggan.",
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      "date": "2026-05-05",
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