<mets:mets OBJID="eprint_32804" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T19:37:02Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32804_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - SKEMA ARTIS VISUAL CONTENT CREATOR} REDESIGN VISUAL IDENTITY “HOJA COFFEE” GUNA&#13;
MENINGKATKAN BRAND AWARENESS</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Dian</mods:namePart><mods:namePart type="family">Ariansyah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Hoja Coffee merupakan coffee shop yang memiliki potensi sebagai tempat &#13;
bersantai, bekerja, dan berkumpul di wilayah Sleman, Yogyakarta. Namun,&#13;
identitas visual yang digunakan saat ini belum mampu mencerminkan karakter&#13;
brand secara maksimal dan belum cukup kuat dalam membangun brand awareness&#13;
di masyarakat. Oleh karena itu, tujuan dari karya ini adalah melakukan perancangan&#13;
ulang (redisgn) identitas visual Hoja Coffee untuk memperkuat citra merek.&#13;
Perancangan dilakukan dengan membuat logo  baru  yang mempresentasikan&#13;
konsep Hoja Coffee yang mengusung nuansa alam dan modern. Logo dirancang&#13;
menggunakan jenis combination mark yang menggabungkan eleman tipografi,&#13;
warna, dan simbol agar pesan brand lebih mudah dipahami dan dingat. Selain itu,&#13;
dibuat juga  Graphic Standard Manual (GSM) sebagai pedoman agar pengguna&#13;
identitas visual tetap konsisten di berbagai media. Hasil perancangan ini di&#13;
harapkan dapat meningkatkan daya tarik visual, memperkuatidentitas brand, serta&#13;
membantu Hoja Coffee lebih mudah dikenali oleh masyarakat. Dengan  identitas&#13;
visual yang lebih kuat dan konsisten, Hoja Coffee diharapkan mampu bersaing dan&#13;
menarik lebih banyak pelanggan.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2025-07-09</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32804"><mets:rightsMD ID="rights_eprint_32804_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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