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      "thesis_name": "skripsi",
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      "metadata_visibility": "show",
      "title": "IMPLEMENTASI SISTEM OTOMATISASI TANYA JAWAB\r\nCOSTUMER SERVICE BERBASIS KECERDASAN BUATAN\r\n(AI) PADA PT SARINDO NUSAPERTIWI",
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            "given": "Fatihul Faqih"
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      "eprintid": 32796,
      "status_changed": "2026-09-16 03:44:14",
      "subjects": [
        "000.000.006"
      ],
      "date": "2026-02-27",
      "lastmod": "2026-09-16 03:44:14",
      "abstract": "Peningkatan intensitas interaksi digital antara perusahaan dan konsumen\r\nmenuntut layanan customer service yang cepat, konsisten, dan tersedia setiap\r\nwaktu. PT Sarindo Nusapertiwi menghadapi permasalahan berupa lamanya waktu\r\nrespons, keterbatasan jumlah petugas customer service, serta tingginya volume\r\npertanyaan berulang dari konsumen. Kondisi tersebut berdampak pada\r\nmenurunnya efisiensi operasional dan potensi penurunan kepuasan pelanggan,\r\nkhususnya dalam penyampaian informasi terkait perumahan, unit rumah, dan\r\npromo yang tersedia.\r\nPenelitian ini bertujuan untuk menganalisis efektivitas sistem otomatisasi\r\ntanya jawab customer service berbasis kecerdasan buatan (Artificial\r\nIntelligence\/AI) yang dibangun menggunakan workflow automation n8n. Metode\r\npenelitian yang digunakan meliputi studi literatur, observasi sistem, implementasi\r\nsistem otomatisasi, serta analisis perbandingan kinerja layanan customer service\r\nsebelum dan sesudah penerapan sistem berbasis AI. Indikator efektivitas yang\r\ndianalisis mencakup waktu respons, kemampuan sistem dalam menjawab\r\npertanyaan konsumen secara otomatis, pemfilteran konsumen, serta pengurangan\r\nbeban kerja customer service.\r\nHasil penelitian menunjukkan bahwa penerapan sistem otomatisasi\r\ncustomer service berbasis AI mampu meningkatkan kecepatan respons layanan,\r\nmengurangi beban kerja petugas, serta menekan biaya operasional dibandingkan\r\ndengan layanan customer service manual. Hasil penelitian ini dapat dimanfaatkan\r\noleh perusahaan sektor properti dan organisasi lain sebagai referensi dalam\r\npenerapan sistem customer service berbasis AI untuk meningkatkan efisiensi dan\r\nkualitas layanan. Penelitian selanjutnya disarankan untuk mengkaji aspek\r\nkeamanan dan kepuasan pengguna secara lebih mendalam."
    }