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      "institution": "Universitas AMIKOM Yogyakarta",
      "thesis_type": "bachelor",
      "keywords": "strategi komunikasi, desain komunikasi visual, media sosial, industri\r\nkreatif, UMKM, communication strategy, visual communication design, social media,\r\ncreative industry, UMKM.",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32773",
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      "abstract": "Perkembangan teknologi informasi dan meningkatnya permintaan\r\nmasyarakat terhadap produk serta layanan kreatif mendorong pertumbuhan sektor\r\nkomunikasi visual di Indonesia. Komunikasi visual tidak hanya sebagai sarana\r\nuntuk menyampaikan pesan, tetapi juga memainkan peran penting dalam\r\nmenciptakan identitas, citra, dan nilai komersial dari sebuah usaha. Situasi ini\r\nmemberikan peluang dan tantangan bagi para pelaku bisnis dalam jasa komunikasi\r\nvisual untuk mengimplementasikan strategi komunikasi yang efisien agar bisa\r\nbersaing dan bertahan.Winnes Production adalah sebuah usaha yang berfokus pada\r\nlayanan dan produk komunikasi visual, seperti pembuatan souvenir, perlengkapan\r\nwisuda, piala, serta layanan desain visual. Tujuan dari penelitian ini adalah untuk\r\nmenganalisis Pengembangan Bisnis Jasa Komunikasi Visual Pada Winnes\r\nProduction, khususnya berkaitan dengan pemanfaatan komunikasi visual dan\r\npemasaran untuk memperkuat daya saing usaha. Hasil penelitian ini menunjukkan\r\nbahwa desain komunikasi visula pada Winnes Production diwujudkan melalui\r\nproses rebranding usaha, penguatan identitas visual, inovasi desain produk yang\r\nlebih variatif dan bernilai estetika, serta serta pemanfaatan media sosial instagram\r\nsebagai sarana promosi yang terencana.",
      "date": "2026-02-03",
      "status_changed": "2026-09-15 06:41:29",
      "subjects": [
        "300.300.302"
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            "lineage": null,
            "given": "Fadhil Winnes Galaeh"
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