<mets:mets OBJID="eprint_32771" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-28T20:39:25Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32771_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PERAN INSTAGRAM @PLN_UP3MADIUN DALAM MEMBERIKAN&#13;
INFORMASI PROGRAM LIGHT UP THE DREAM (LUTD) PT PLN&#13;
(PERSERO) UP3 MADIUN</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Tanaya Mutiara</mods:namePart><mods:namePart type="family">Nurdiansyah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengidentifikasi dan mendeskripsikan peran &#13;
Instagram @pln_up3madiun sebagai saluran komunikasi dalam menyampaikan&#13;
informasi mengenai program Light Up The Dream (LUTD) di PT PLN (Persero)&#13;
UP3 Madiun. Program LUTD merupakan inisiatif bantuan penyambungan listrik&#13;
gratis bagi masyarakat prasejahtera yang sumber dananya berasal dari donasi&#13;
sukarela pegawai PLN. Metode penelitian yang digunakan adalah pendekatan&#13;
kualitatif deskriptif dengan paradigma interpretif. Data dikumpulkan melalui teknik&#13;
wawancara mendalam dengan pihak Humas dan manajemen PT PLN UP3 Madiun,&#13;
observasi langsung pada akun Instagram @pln_up3madiun, serta dokumentasi&#13;
terkait. Analisis data dilakukan secara sistematis melalui tahap reduksi data,&#13;
penyajian data, dan penarikan kesimpulan. Keabsahan data diuji menggunakan&#13;
teknik triangulasi sumber untuk memastikan akurasi informasi. Penelitian ini&#13;
menggunakan lensa Teori New Media dan The Circular Model of SoMe (Share,&#13;
Optimize, Manage, Engage) untuk membedah strategi komunikasi yang dilakukan.&#13;
Hasil penelitian menunjukkan bahwa Instagram berperan sebagai "etalase&#13;
transparansi" dan alat akuntabilitas digital. Melalui fitur Reels, Stories, dan Feed,&#13;
PLN berhasil mengubah data donasi yang kaku menjadi narasi visual yang humanis&#13;
dan emosional. Pengelolaan interaksi dua arah melalui kolom komentar dan pesan&#13;
langsung (Direct Message) terbukti efektif dalam membangun kepercayaan publik,&#13;
mengklarifikasi kesalahpahaman, serta memperkuat citra positif perusahaan di mata&#13;
masyarakat.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-25</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32771"><mets:rightsMD ID="rights_eprint_32771_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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